Conversion rates are a thing of beauty. It amazes us how many people donâ€™t know what they are doing when it comes to increasing conversion rates. Really â€“ if they made simple changes they could be getting a lot more leads.
Enter click tracking. Click tracking allows a web master to see where people are clicking the most on their sites in the form lit up, hot and cold spots that overlay on their websites. Being able to visualize where people are clicking on your site gives you a much better understanding of your users.
Why make changes? To increase conversion rates, get more leads, and retire to a tropical island of course. Here are 4 click tracking techniques that you can use on your own website. Hopefully they will help you use your heatmaps more proficiently. Please send us an email or leave a comment if you want to chat analytics. We would love to hear from you.
Click Tracking Trick Â #1: Substitutions
If you see an area on your site that is getting more clicks you can (and should) move it up on your webpage. Since click tracking comes in the form of heatmaps this will be pretty easy to spot.
Click Tracking Trick #2: Emphasize
If you see a spot on your site that is extra hot try and emphasize it. So if the hottest spot on your site is a few inches down on the page try moving it up. If you do this you will probably end up getting more clicks.
Click Tracking Trick #3: Add links
Click tracking allows you to measure how often people are clicking on areas of your site without links. For example, if you have a big graphic on your site and you find that it is pretty hot, try installing a link behind it if you havenâ€™t already done so.
Click Tracking Trick #4: Play With It
We know that your schedule is crazy and time always seems be of the essence. Click tracking will allow you to quickly measure whether or not changes that you are making on your site will work.We hope this helps. As you begin to awesomize your site with click tracking weâ€™re sure that you will learn many other click tracking tricks along the way. Until then, we bid you a happy click.