Analytics News blog

This is the official SeeVolution Blog. We cover the most important about Analytics, Visitor Traking and Sales. SeeVolution developes a heatmaping tool. Rather than navigating away from a website to analyze visitor trends, once logged in to SeeVolution, users see a movable, live traffic feed that lays transparently over the page users are tracking.

4 Click Tracking Tricks That Work

Posted by on April 23, 2012 in Uncategorized

Click Tracking

Click Tracking Gives You Wings

Conversion rates are a thing of beauty. It amazes us how many people don’t know what they are doing when it comes to increasing conversion rates. Really – if they made simple changes they could be getting a lot more leads.

Enter click tracking. Click tracking allows a web master to see where people are clicking the most on their sites in the form lit up, hot and cold spots that overlay on their websites. Being able to visualize where people are clicking on your site gives you a much better understanding of your users.

Why make changes? To increase conversion rates, get more leads, and retire to a tropical island of course. Here are 4 click tracking techniques that you can use on your own website. Hopefully they will help you use your heatmaps more proficiently. Please send us an email or leave a comment if you want to chat analytics. We would love to hear from you.

Click Tracking Trick  #1: Substitutions

If you see an area on your site that is getting more clicks you can (and should) move it up on your webpage. Since click tracking comes in the form of heatmaps this will be pretty easy to spot.

Click Tracking Trick #2: Emphasize

If you see a spot on your site that is extra hot try and emphasize it. So if the hottest spot on your site is a few inches down on the page try moving it up. If you do this you will probably end up getting more clicks.

Click Tracking Trick #3: Add links

Click tracking allows you to measure how often people are clicking on areas of your site without links. For example, if you have a big graphic on your site and you find that it is pretty hot, try installing a link behind it if you haven’t already done so.

Click Tracking Trick #4: Play With It

We know that your schedule is crazy and time always seems be of the essence. Click tracking will allow you to quickly measure whether or not changes that you are making on your site will work.We hope this helps. As you begin to awesomize your site with click tracking we’re sure that you will learn many other click tracking tricks along the way. Until then, we bid you a happy click.

add yours 1,873 responses to ”4 Click Tracking Tricks That Work”

9 Reasons You Should Install A Heatmap Right Now

Posted by on April 16, 2012 in Uncategorized

9 Reasons To Install A Heatmap Right Now

The Heatmap Simplifies

The heatmap is the best thing to happen to website marketing since sliced bread. With a web heatmap you no longer need to analyze complex data because honestly, who has the time? Or more importantly, who knows how to make the measurements? A heatmap is what people without statistical or engineering degrees use to gain a better understanding of their traffic. Here are 9 reasons why you should install a website heatmap on your website right now.

(more…)

add yours 3,917 responses to ”9 Reasons You Should Install A Heatmap Right Now”

What Would You Do If You Got $1,000 To Spend On Your Business?

Posted by on December 8, 2011 in Uncategorized

Money Tree

$1,000? Yes Please

No matter what business you are in you could always be spending more money on it. Think of owning your business like owning a house. There number of possibilities to choose from are endless.  Would you get redo the landscaping or finish the basement? Would you pay off debt or would you bring on another designer? The choice is yours.

If I got $1,000 to spend on SeeVolution the first thing I would do is set up an email marketing campaign with a company that shall rename nameless (I don’t want to plug anyone for free). I have spoken with them numerous times; to get everything up and running would cost a little over $1,000. In fact, my boss says that it would cost even more because we would have to integrate everything with our back end.

So, back to the drawing board. If the email campaign idea got nixed I would contract someone to make us the coolest infographic of all time and base it on my company’s niche of real-time analytics and heatmaps. If you have ever seen the Facebook or Twitter share stats next to a sweet infographic they are usually pretty impressive.

What would you do for your business? Hopefully if we get a lot of  responses on this post we will learn about each other. Ideally, I want this post to land people clients and open up new doors. 

For example, maybe someone will read this who is in the email marketing or infographic business and offer me a phenomenal discount. Conversely, if you want to increase conversion rates on your site, I would definitely recommend real-time analytics and heatmaps as a way to make that possible.

See you in the comments!

(Photo by thinkquest.org)

 

add yours 2,129 responses to ”What Would You Do If You Got $1,000 To Spend On Your Business?”

4 Not So Traditional Ways Heatmaps Can Spice Up Your Business

Posted by on December 2, 2011 in Uncategorized


Use heatmaps in your next presentation

1. In a presentation

After spending too much time in Power Point (let’s be honest, we all do it), heatmaps are that little cherry on top that will help win over the crowd. If you overlay your site with heatmaps in your next big presentation you will come off as a technologically savvy go getter who keeps up with the times.

(more…)

add yours 1,609 responses to ”4 Not So Traditional Ways Heatmaps Can Spice Up Your Business”

5 Places That Should Implement Heatmaps

Posted by on November 9, 2011 in Uncategorized

 

Heatmaps at Theme Parks

Heatmaps are awesome

At SeeVolution, we love heatmaps. Here are a few places that we hope will implement the technology soon.

1. Theme Parks

There are more than 400 amusement parks and traditional attractions in the United States alone. In 2008, amusement parks in the United States entertained 300 million visitors who safely enjoyed more that 1.7 billion “rides.” (iaapa.org)

Lines suck. Especially when you are at a theme park. I know that they have estimated wait times posted, but a visual heatmap of the entire park would give a better idea of where to go to find the shortest lines.

(more…)

add yours no response to ”5 Places That Should Implement Heatmaps”

How Much Time Can Heatmaps Save You?

Posted by on October 28, 2011 in Uncategorized

Microwave

Heatmaps are sorta like Google Analytics the same way microwaves are sorta like conventional ovens

Since the beginning of time human beings have been trying to invent different gadgets to save them time. Think about how microwaves completely changed the concept of time in the kitchen. No more preheating ovens and 45 minute cook times. You can still see examples today with food packages that give you the option to cook with a microwave or the oven, and the differences are staggering.

Looking at how we run analytics on our websites, heatmaps can now be considered a microwave to Google Analytics, which is today’s conventional oven. Yes, Google Analytics are great at reporting the metrics on your site, but they can be extremely time consuming and confusing if you don’t know what to look for.

Engineers and analysts mostly look at and make changes based on Google Analytics reports. We could call them chefs, who are the only people who still use conventional ovens as far as I am concerned.

Microwaves have allowed people from all walks of life and educational backgrounds to cook. Not only have they allowed everyday Joes to cook, but they can cook in a fraction of the time it used to take.

Now lets switch some words around for all you website operators out there:

Microwaves Heatmaps have allowed people from all walks of life and educational backgrounds to cook measure analytics. Not only have they allowed everyday Joes to cook measure analytics, but they can cook measure analytics in a fraction of the time it used to take.

(Photo by smecc.org)

add yours no response to ”How Much Time Can Heatmaps Save You?”

How Heatmaps Take the “Huh?” Out of Analytics Reporting

Posted by on October 21, 2011 in Uncategorized

Heatmaps Simplify

Heatmaps Simplify

Anytime you have large amounts of data it can be overwhelming. So far the best we have come up with to try and manage and measure our is analytics with Google Analytics. Google Analytics presents your site data in the form of charts, graphs, and tables, which is nice.  But now we have heatmaps, which are a whole new ball game. Heatmaps are overlaid right over your website and show you what’s hot and what’s not without you having to go to a separate page view them.

Other than being ridiculously easy to use there are a number of ways that heatmaps differ from Google Analytics. For example, heatmaps will tell you where your users are clicking, even if it is not on a link. So you can restructure your site to ensure that hotspots are connected to links that are directing customers toward a sale or sign-up.

Heatmaps used to be extremely expensive – something that only large companies were able to use. But now everyone from a local blogger to corporations are using heatmaps.

Another example of the ease of use that heatmaps provide is that they are overlaid right on your website so you don’t have to go to a separate page to view them. You know how in every single guy fantasy they always have some kind of a refrigerator contraption built into their couch so they don’t have to get up to get a beer? The same idea applies for having heatmaps overlaid on your site. It is far more convenient and far less time consuming to have something overlaid right on your website.

(Photos by hardworkinghippy and foto.bulle)

add yours 1,659 responses to ”How Heatmaps Take the “Huh?” Out of Analytics Reporting”

How to Get Superman’s X-Ray Vision On Your Website

Posted by on October 11, 2011 in Uncategorized

Superman's X-Ray Vision

Superman Can See Through Anything

As far as I know, every guy wants to be a super hero and have super powers. For years we have yearned for these abilities the same way we go crazy for sports and food. We express interest through repeat ticket and merchandise buys along with an unmatched cult following.It took a while (too long in my opinion), but technology has finally been able to give us X-Ray vision; at least for websites.

Heatmaps are illustrated spots overlaid on your website that generate simple illustrations of the same information that Google Analytics Provides. Before heatmaps, we were forced to read mountains of data the same way we are currently forced to drive cars instead of fly.

The mountains of data I am talking about are Google Analytics. Don’t get me wrong, Google Analytics are still useful. But they are useful the same way that a car is useful to someone who, like Superman, can fly.

Here is the difference between an ordinary human reading analytics on their site and Superman reading analytics:

A human looks at Google Analytics and sees a prioritized list of his most clicked on pages within his own website.

Google Analytics Screenshot

Google Analytics Screenshot

 

Superman doesn’t need to login to Google Analytics. He jumps right to his website where he can see a color coded X-Ray of where his users are clicking and at what level they are clicking with white being the hottest.

Superman's X-Ray Vision on Websites

What Superman sees when he looks at a website

 

Faster than a speeding bullet…

 

I’ll cross super hero genres for a moment and take a page out of Ben Parker’s book: “With great power, comes great responsibility.” Having X-Ray vision for your site means that you are responsible for making changes on it to garner the highest conversion rates possible. You owe this much to your friends, family, and colleagues.

(Photo by retrovision.tv)

add yours 2,627 responses to ”How to Get Superman’s X-Ray Vision On Your Website”

SeeVolution Simplifies Web Analytics

Posted by on September 15, 2011 in Uncategorized

SeeVolution Levels the Playing Field

Anyone can use SeeVolution

In marketing, measuring and testing is the name of the game. Before the Internet, the only groups that could consistently measure and test new ideas were large corporations.

Whether it was a new flavor, shoe, or feature, the big guys were constantly testing ways to increase their bottom line. Sometimes their tests failed miserably like McDonald’s did with their Arch Deluxe sandwich. Others had great success like the dairy industry with their “Got Milk?” campaign, which took off in 1993.

The point is your business’s sales are directly correlated with how much measuring and testing you conduct on your website. And in the age of the Internet, or more specifically in the age of SeeVolution, it has never been easier to measure and test what works and what doesn’t. We can’t tell you how many times our users have been blown away with ease of use that SeeVolution offers. You no longer need to hire a high priced website expert to optimize your site. With SeeVolution’s real-time analytics and heatmaps software you will enjoy access to all of the valuable statistics that large corporations know about their products and services without the large corporation prices.

(Photo by Phil and Pam)

 

add yours 1,257 responses to ”SeeVolution Simplifies Web Analytics”