Since the beginning of time human beings have been trying to invent different gadgets to save them time. Think about how microwaves completely changed the concept of time in the kitchen. No more preheating ovens and 45 minute cook times. You can still see examples today with food packages that give you the option to cook with a microwave or the oven, and the differences are staggering.

Looking at how we run analytics on our websites, heatmaps can now be considered a microwave to Google Analytics, which is today’s conventional oven. Yes, Google Analytics are great at reporting the metrics on your site, but they can be extremely time consuming and confusing if you don’t know what to look for.

Engineers and analysts mostly look at and make changes based on Google Analytics reports. We could call them chefs, who are the only people who still use conventional ovens as far as I am concerned.

Microwaves have allowed people from all walks of life and educational backgrounds to cook. Not only have they allowed everyday Joes to cook, but they can cook in a fraction of the time it used to take.

Now lets switch some words around for all you website operators out there:

Microwaves Heatmaps have allowed people from all walks of life and educational backgrounds to cook measure analytics. Not only have they allowed everyday Joes to cook measure analytics, but they can cook measure analytics in a fraction of the time it used to take.

(Photo by smecc.org)