Know where your site's fold is
When see a new book that comes out do you look at the top or the bottom of the cover? What about magazines or newspapers? It is obvious that more people look at the top of things they read than the bottom. Websites are no exception. Only, with websites, there is usually some kind of buy, sign-up, or like button at some point on the page.
Your website’s fold is where there is a sharp drop-off in eyeballs to your website based on vertical scrolling. Looking at SeeVolution’s homepage below, we can see that there is a 21% decrease in eyeballs after the fold.
SeeVolution's Fold
Had our sign-up button been just an inch lower, we would be loosing about 21% of our conversion rates. Thankfully we know what we are doing, but you would be surprised at how many site managers don’t.
The simple act of moving your call to action button up could have a significant impact on your conversion rates.