Archive for the ‘Website Analytics Tool’ Category

Top 3 Tips for Improving Your Display Ad CTR

Posted by Josh on February 29, 2012 - 4:12 pm
CTR Analytics

Make sure your graphs are going in the right direction.

We’ve stated in past posts that the difference between success and failure often times comes down to being able to squeeze every last drop of performance out of your campaigns. This means knowing how to read your analytics and then adjusting accordingly. One analytic that we are all familiar with is the Click Through Rate (CTR). Your CTR is the first indication of whether you have a winner or a dud of a campaign on your hands. Here are a couple of tips to getting all you can out of you Display Ads.

Picking the Right Placement

To start, there is a chance you could improve your CTR by 50% by just moving your ad above the fold. Heat Map Analytics studies have shown that as much as half of the visitors of a website don’t scroll past the fold. So, if you aren’t experiencing the CTR you would like, first look at where it’s found on the page.

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Know Where Your Customers Are Coming From

Posted by Josh on January 05, 2012 - 10:46 am
The Basics of Traffic Sources
Traffic Sources in Google Analytics

Knowing how people get to your website is a fundamental factor in fine-tuning your online presence.  It can do wonders when it comes to squeezing more out of your advertising budget or becoming more educated about the tendencies of your users. Fortunately for you, any web analytics tool worth its salt will have a breakdown of all the sources of traffic that lands on your site. So now that you that you know, let’s cover the basics:

Under “Traffic Sources” in your analytics you’ll find the following:

Direct Traffic – These are people who didn’t search to find you. They either typed in your URL directly or have your site bookmarked. Either way, they already knew who you were, either through an offline marketing campaign or through word of mouth.

Referring Sites – When an individual arrives at your site from clicking a link located on another site, they fall under this category. This could include banner ads or directory listings as well as blogs or partner sites. These are important to know since it can tell you a lot about what else your visitors are interested in or what they are searching for online.

Search Engines – This tells you which search engine an individual saw your search result in. This includes paid listings along with organic ones.

There are some subtleties to analytics that are worth knowing, but that is the meat and potatoes. One important thing to look for is the percentage of visitors coming from direct traffic as opposed to search engine traffic. Since 80% of web traffic comes from search engines, you know that you need to focus on your Search Engine Optimization (SEO) if you see the majority coming from direct traffic. That will tell you people aren’t finding you by your keywords and you’re missing out on a lot of very valuable (and cheap) organic traffic.

(photo by DavidErickson)

What Do Web Analytics and Horse Racing Have in Common?

Posted by Chris on December 29, 2011 - 10:04 am

Who will finish first in conversion rates?

Horse Racing and Web Analytics

 

We have all heard the term winning by a nose used when calling a horse race.  The winning horse would win by mere milliseconds, which is why jockeys are legendary for their rigorous training methods. They know that the difference between having your name remembered and being left in the dust is attention to detail and putting in just a little more effort than the next guy. The same could be said for your own website.

If you want be in the winner’s circle, you are going to have to use every tool and trick in the book to stay competitive. This includes every type of website analytical strategy you can get your hands on. It’s not enough these days to throw a website up and hope for the best. As of December 2010 there were 266,848,493 websites online according to news of dehli.

It will never cease to amaze us when companies spend so much time and effort (not to mention MONEY) on advertisements that are designed to drive traffic to a site when they have spent little or no time making sure that traffic actually sticks once it gets there. As an example, we had a client that needed a drastic increase in conversion rates so we took a look at their scroll maps and found that by moving their call-to-action up on their homepage that we could increase their conversion rates by 25 percent.

Unless the client had gone the extra mile and made sure they were getting all they could out of their traffic, they would have never known they could have dramatically increased conversion with something as simple as placing their buy button higher on the page.

The worst thing you can do is assume your website is performing to the best of it’s ability; there is always room for improvement. Use the tools available to you and make sure you are the one coming out ahead at the finish line.

(Photo by tpower1978)

What you Need is a Website Analytics Tool

Posted by Seevolution Web Analitics on March 08, 2011 - 2:18 pm

Web analytics ToolMany companies and individuals are looking for something to bring their business to the next level: you need a website analytics tool.  A website analytics tool can do more than you think.  With an online analytics tool you can track exactly what each of your user does on your website.

This means that you can see how far down the average person scrolls.  You can see where people view most, and where they click most often.  With this information you can cater your message and layout to have optimal impact on your website users.  SeeVolution has the absolute best and easiest to use website analytics tool available.  It is so comprehensive and easy to use that you will not need to spend money on training and the like.  We can seamlessly become a part of your existing structures.  This way you can make the most out of your investment.  If you want to get a leg up on your competition then you need a website analytics tool from SeeVolution.