Archive for the ‘Website Analytics Tips’ Category

Top 3 Tips for Improving Your Display Ad CTR

Posted by Josh on February 29, 2012 - 4:12 pm
CTR Analytics

Make sure your graphs are going in the right direction.

We’ve stated in past posts that the difference between success and failure often times comes down to being able to squeeze every last drop of performance out of your campaigns. This means knowing how to read your analytics and then adjusting accordingly. One analytic that we are all familiar with is the Click Through Rate (CTR). Your CTR is the first indication of whether you have a winner or a dud of a campaign on your hands. Here are a couple of tips to getting all you can out of you Display Ads.

Picking the Right Placement

To start, there is a chance you could improve your CTR by 50% by just moving your ad above the fold. Heat Map Analytics studies have shown that as much as half of the visitors of a website don’t scroll past the fold. So, if you aren’t experiencing the CTR you would like, first look at where it’s found on the page.

Read More

Tips for Finding the Right Web Development Company for You

Posted by Josh on February 18, 2012 - 4:50 pm

Here at SeeVolution, we specialize in making sure your site is operating at peak performance, but in order to do that, you need two things; a website and traffic. There are plenty of companies willing to give you a turnkey package that includes building your site and then offering SEO/SEM services to advertise it. Here are a few tips in navigating through the process of choosing the right company for you.

Anyone who has spent anytime browsing the web today knows that first impressions, now more than ever, mean everything. Even for the sites that have the coveted top rankings in either organic or paid search results, it’s all too easy to find the next virtual storefront when you come across a site that doesn’t instantly engage you. For business owners this makes finding the right web development company more important than ever. Especially when engaging the consumer can mean taking in consideration everything from browsers, search engines, search engine placement optimization, web accessibility, web standards and other nuances of creating a successful web site.

Read More

Know Where Your Customers Are Coming From

Posted by Josh on January 05, 2012 - 10:46 am
The Basics of Traffic Sources
Traffic Sources in Google Analytics

Knowing how people get to your website is a fundamental factor in fine-tuning your online presence.  It can do wonders when it comes to squeezing more out of your advertising budget or becoming more educated about the tendencies of your users. Fortunately for you, any web analytics tool worth its salt will have a breakdown of all the sources of traffic that lands on your site. So now that you that you know, let’s cover the basics:

Under “Traffic Sources” in your analytics you’ll find the following:

Direct Traffic – These are people who didn’t search to find you. They either typed in your URL directly or have your site bookmarked. Either way, they already knew who you were, either through an offline marketing campaign or through word of mouth.

Referring Sites – When an individual arrives at your site from clicking a link located on another site, they fall under this category. This could include banner ads or directory listings as well as blogs or partner sites. These are important to know since it can tell you a lot about what else your visitors are interested in or what they are searching for online.

Search Engines – This tells you which search engine an individual saw your search result in. This includes paid listings along with organic ones.

There are some subtleties to analytics that are worth knowing, but that is the meat and potatoes. One important thing to look for is the percentage of visitors coming from direct traffic as opposed to search engine traffic. Since 80% of web traffic comes from search engines, you know that you need to focus on your Search Engine Optimization (SEO) if you see the majority coming from direct traffic. That will tell you people aren’t finding you by your keywords and you’re missing out on a lot of very valuable (and cheap) organic traffic.

(photo by DavidErickson)

5 Traits That Will Turn You Into A Web Analytics Samurai

Posted by Chris on December 15, 2011 - 3:52 pm

According to Wikipedia, the word trait is defined as a distinguishing characteristic or quality, especially of one’s personal nature. At SeeVolution we have come up with five analytics superior analytics traits. If you can master any one of these you will be well on your way to increasing your conversion rates and maximizing your bottom line.

1. Curiosity

Curiousity

“Why are more people clicking here? Will I get more sign ups if I move this button there?” Measuring analytics is an ongoing process that will never end. Those who are compelled to play around with their layout, colors, buttons, and product offerings will do much better than those who are content with just throwing a website up and hoping people click buy. If you are someone who enjoyed high school science classes than you will probably enjoy tinkering with your website.

Read More

How Measuring Your Content Can Increase Conversion Rates

Posted by Chris on November 08, 2011 - 9:44 am

Content is King

You take measurements all the time. You measure physical attributes like weight and height, academic achievements like grades, mileage on automobiles, or whether or not your new couch will fit in the family room. The word measurement changes a lot depending on the context. Today the word will refer to measuring how well your content is performing and what you can do to increase it’s reach and effectiveness.

To generate truly great, original content takes an extraordinary amount of time and focus. So if you are going to put that much time into something, why not measure it and see if your hard work is really paying off?

The problem is that most people think of analytics as a complex, time-consuming activity that only engineers or programmers can measure. And it very well can be if you don’t know what you are measuring. There are over 12.3 million Google Analytics users and less that 5% of that number use the service proficiently (Forrester). If you start with a few simple measurements and make slight changes based on what you find, you should be able to successfully increase your own conversions rates over time.

Here are two extremely easy ways to make content changes based on simple measurements that you may be overlooking on a daily basis.

1.    Create content based on Social Media Shares

 By 2012, 88% of marketers will use social media (eMarketer). When your articles or posts get shared this way you can measure it and create future content based on what is popular. Give your readers what they want! You can also go back and see the least popular posts so you can eliminate similar content in the future.

2.    Create content based on clicks

If you have Google Analytics installed on your site you know that your users are clicking… a lot. Have you ever made content based on what is getting clicked the most? Just like with social media, you should be able to easily distinguish what is popular and what isn’t on your site and then generate content based on those clicks. By doing this you could unlock a hot button issue that your users have been dying to learn about , discuss, or even buy. Comments also provide great ideas for new posts because you already know your users are passionate about the issue being discussed.

By creating content based on what your users want and eliminating what they don’t, you will soon see an increase in not only conversions but traffic as well. You will also start to learn a lot more about your users, which is always a good thing.

Try not to think of it as “measuring analytics” but getting to know your users better.

(Photo by Evolutionary) 

Why Your Site Should Imitate Pizza Parlors

Posted by Chris on October 25, 2011 - 12:34 pm
Pizza Offers

Imitate a Pizza Parlor

According to yourguidetopizza.com, Americans spend $32 billion a year on pizza which comes out to about 350 slices per second. There is just something about melted cheese combined with our favorite toppings on top of fresh baked bread that makes our mouthes water. Since pizza places do so well, I decided to magnify some of their strategies to see if there is anything that could be applied to your own website.

1. Over exaggerate your most popular product or service

When you are walking on the street and you see a pizza parlor, have you noticed how they always have pizzas sitting out in the window so you can see and smell them? They look extremely tasty and often are the reason that you get walk in in the first place. Then once you go in there are all kinds of other items you can buy to go with your slice like breadsticks, sodas, and salads.

Your website is the same way. Pick your one or two best selling slices and promote the heck out of them. Once your customers come in they will see everything else that your shop has to offer.

2. Make sure your sign-up, try, or buy button is near the top of your page

We have seen a lot of sites where people put their sign up buttons in a less trafficked spot on their site. The easiest way to fix this is to move your sign up button up so it is near the top of your page. In our business, we have seen a lot of people get a huge increase in conversions by simply moving their sign up or buy button to the top of their page.

3. Have an offer

Pizza parlors hey always have a little sign out in front of their shop or on the window that promotes some kind an offer like buy two slices and a free order of breadsticks. Putting offers on your site and changing them from time to time will increase your sign-ups.

If there were two identical pizza place right next to each other and one was constantly putting out new offers while the other remained stagnant with just their sign and the pies in the window, the one with the offers would get more customers 100% of the time. The same rule applies for websites.

Trying delicious pizza

Try our delicious, award winning pizza for FREE

4. Offer a free trial

If you are in a service business, try offering a free trial to your users. This is a great way to convert the people who are on the edge and maybe not yet ready to make a buying a decision. Often times pizza places with a wide array of different menue items will let someone try a little bite.

There you have it, four proven ways to get more people to sign up to your website. Please let us know if you have any questions.

(Photo by Global Mitch and missmeng)

SeeVolution Analytics Software helps Increase Time on Site Metric

Posted by SeeVolution Analytics on February 04, 2011 - 6:00 pm

Having the analytics software from SeeVolution will help you alter your analytics data metrics to help your site become more successful. SeeVolution monitors your website analytics and records the data in thermal heatmaps that change colors to identify where your users moved, clicked and scrolled on your page. When you know what your users are looking at, you can optimize your website to make the best changes to compensate for what your users are looking for on your site.

When you are tracking your analytics with SeeVolution, your analytics reporting is much easier and your sites analytics metrics like increasing page views per visit. Another way that you can help your website by using the analytics software from SeeVolution is by increasing time on site of your visitors. If you can increase the amount of time spent on your site by your visitors, your analytics data will increase, and your site will be much more successful.

Use the analytics software from SeeVolution to put your most popular content and objects where your visitors usually look on your site. When you know where your hot spots on your site are after using SeeVolution, you can put your most engaging content and objects there so your visitors will be more likely to read your content, watch your movie, or flip through your pictures. Either way, this is some crucial analytics data as your traffic will be on your site longer for more periods of time and thus increasing your time on site data by using this analytics software.

Sign up for the analytics software with SeeVolution today! Our analytics software is totally free to use and you can start getting better analytics reporting immediately! Stop guessing where you should optimize your website and start knowing your visitors better with SeeVolution!

Analytics Reporting with SeeVolution Increases Page Views

Posted by SeeVolution Analytics on February 03, 2011 - 6:34 pm

When you use SeeVolution for the analytics reporting of your website, you can help optimize your site to benefit your website analytics, especially to increase page views per visit. This important metric is just one way that website analytics are figured out, and by using the heatmap analytics provided by SeeVolution, you can help increase page views of each visitor because you will know what works on your site and what doesn’t, and therefor optimize your website to account for those changes.

We already know from our posts earlier this week that SeeVolution can help you lower bounce rate and lower exit rate with web analytics that feature one of a kind 3D heatmaps to show your traffic’s behavior on your site. Now, by keeping people on your site longer, you increase their chances of clicking on links to other pages on your site. You must provide enticing enough content, videos, polls, images, games, or anything else to lure even the most casual viewer to click a link to go somewhere else on your site. By keeping your traffic on your site, and have them clicking through different pages on your site with each visit, you can help increase your analytics reporting by increasing page views per visit.

Analytics reporting is much easier with SeeVolution. You can use the 3D heatmaps for your analytics reporting to actually see hot spots and cold spots on your site. By optimizing your website with SeeVolution to take advantage of these hotspots with links to different pages on your site, you keep your visitors involved on your site and click through different pages each visit.

SeeVolution Web Analytics can Lower Exit Rate

Posted by SeeVolution Analytics on February 02, 2011 - 5:20 pm

When you are using SeeVolution for your web analytics, you can optimize your website to help improve the quality of visits to your site and thus increasing the value of your analytics data. If you know what the visitors to your site are looking at and what they think is the most popular objects, text, pictures, or videos on your site, you can rearrange your website to keep them on your site longer and browse through more pages each time they come to your site.

Yesterday we discussed how using SeeVolution for your website analytics can help you lower your bounce rate of people who just bounce off your site once they arrive to any page on your site. Exit rate is similar to bounce rate, but it takes into account page views of each visitor. Exit rate is determined by a percentage of all your visitors who leave your site on any of your pages, but it is different from bounce rate because exit rate is based on the amount of pages each visitor visited before exiting. So while bounce rate is a visitor leaving as soon as they come to a page on your site, exit rate takes into account any pages they viewed before exiting.

Take a look at this quick video on how the heatmaps from SeeVolution help you “see” your traffic!

httpvhd://www.youtube.com/watch?v=HWVJxdZOaAg

SeeVolution can help lower exit rate of your web analytics. When you can actually see your web analytics thanks to the heatmaps from SeeVolution, you can alter the data from your web analytics because you know what is popular and where the majority of your viewers look on your site. Judging by the heatmaps from SeeVolution, you can optimize your website to put more alluring information, content, videos, or pictures where your visitors are highly likely to see them. This will encourage them to click through your site and arrive at another page on your site, thus increasing the amount of page views per visit. This will lower your exit rate, and over time your web analytics campaign will see increased success because you will keep your visitors more engaged on your site for longer.

Sign up for SeeVolution to get free heatmaps of your web analytics. It’s totally free to use and you can sign up 5 domains on your account, so it’s perfect for tracking your web analytics from several sites or separate subdomains on your site. Start knowing what your traffic knows by seeing your web analytics with SeeVolution!

SeeVolution Website Analytics helps Lower Bounce Rate

Posted by SeeVolution Analytics on February 02, 2011 - 5:52 am

By keeping track of your website analytics with the help of SeeVolution, you can help alter your analytics data for the best to make your site as successful as possible. By actually seeing what your traffic does on your site with the 3D heatmaps provided by SeeVolution, you can optimize your website for the best user interaction on your site. Keeping your users happy will increase the success of your website analytics campaign because you know what your visitors want on your site.

The first way SeeVolution helps your website analytics is by lowering your bounce rate on your site. Bounce rate is determined by how frequently visitors leave your site immediately after arriving to your site. In a sense, they “bounce” off your site if they don’t find what they are looking for. How can SeeVolution help lower your bounce rate for your website analytics? If you know what the most popular, most viewed, and most clicked items and objects on your site are, you can start to optimize your site to put the most popular objects, content, and items where your traffic is most likely to see them – the top of the page. Most viewers who influence bounce rate may notice something on your site that other people think is relevant or interesting to your website, and want to stick around on your site longer to view that online video, click through that slide show of pictures, or participate in that poll you are taking on your site.

By keeping your viewers engaged on your site, you can lower the bounce rate of your web site analytics with SeeVolution. The 3D heatmaps from SeeVolution give you control over your website analytics. When you have control, you can alter the website analytics data by optimizing your website for the changes that your traffic and dedicated users demand. Sign up for SeeVolution for free and start taking an active role over your website by actually seeing your analytics data of all the clicks, mouse movements, and scrolls of your traffic on your site.

SeeVolution is free to use so sign up your site and help lower your bounce rate of your website analytics!