Archive for the ‘Website Analytics’ Category

Top 3 Tips for Improving Your Display Ad CTR

Posted by Josh on February 29, 2012 - 4:12 pm
CTR Analytics

Make sure your graphs are going in the right direction.

We’ve stated in past posts that the difference between success and failure often times comes down to being able to squeeze every last drop of performance out of your campaigns. This means knowing how to read your analytics and then adjusting accordingly. One analytic that we are all familiar with is the Click Through Rate (CTR). Your CTR is the first indication of whether you have a winner or a dud of a campaign on your hands. Here are a couple of tips to getting all you can out of you Display Ads.

Picking the Right Placement

To start, there is a chance you could improve your CTR by 50% by just moving your ad above the fold. Heat Map Analytics studies have shown that as much as half of the visitors of a website don’t scroll past the fold. So, if you aren’t experiencing the CTR you would like, first look at where it’s found on the page.

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Know Where Your Customers Are Coming From

Posted by Josh on January 05, 2012 - 10:46 am
The Basics of Traffic Sources
Traffic Sources in Google Analytics

Knowing how people get to your website is a fundamental factor in fine-tuning your online presence.  It can do wonders when it comes to squeezing more out of your advertising budget or becoming more educated about the tendencies of your users. Fortunately for you, any web analytics tool worth its salt will have a breakdown of all the sources of traffic that lands on your site. So now that you that you know, let’s cover the basics:

Under “Traffic Sources” in your analytics you’ll find the following:

Direct Traffic – These are people who didn’t search to find you. They either typed in your URL directly or have your site bookmarked. Either way, they already knew who you were, either through an offline marketing campaign or through word of mouth.

Referring Sites – When an individual arrives at your site from clicking a link located on another site, they fall under this category. This could include banner ads or directory listings as well as blogs or partner sites. These are important to know since it can tell you a lot about what else your visitors are interested in or what they are searching for online.

Search Engines – This tells you which search engine an individual saw your search result in. This includes paid listings along with organic ones.

There are some subtleties to analytics that are worth knowing, but that is the meat and potatoes. One important thing to look for is the percentage of visitors coming from direct traffic as opposed to search engine traffic. Since 80% of web traffic comes from search engines, you know that you need to focus on your Search Engine Optimization (SEO) if you see the majority coming from direct traffic. That will tell you people aren’t finding you by your keywords and you’re missing out on a lot of very valuable (and cheap) organic traffic.

(photo by DavidErickson)

5 Traits That Will Turn You Into A Web Analytics Samurai

Posted by Chris on December 15, 2011 - 3:52 pm

According to Wikipedia, the word trait is defined as a distinguishing characteristic or quality, especially of one’s personal nature. At SeeVolution we have come up with five analytics superior analytics traits. If you can master any one of these you will be well on your way to increasing your conversion rates and maximizing your bottom line.

1. Curiosity

Curiousity

“Why are more people clicking here? Will I get more sign ups if I move this button there?” Measuring analytics is an ongoing process that will never end. Those who are compelled to play around with their layout, colors, buttons, and product offerings will do much better than those who are content with just throwing a website up and hoping people click buy. If you are someone who enjoyed high school science classes than you will probably enjoy tinkering with your website.

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What Would You Do If You Got $1,000 To Spend On Your Business?

Posted by Chris on December 08, 2011 - 2:32 pm
Money Tree

$1,000? Yes Please

No matter what business you are in you could always be spending more money on it. Think of owning your business like owning a house. There number of possibilities to choose from are endless.  Would you get redo the landscaping or finish the basement? Would you pay off debt or would you bring on another designer? The choice is yours.

If I got $1,000 to spend on SeeVolution the first thing I would do is set up an email marketing campaign with a company that shall rename nameless (I don’t want to plug anyone for free). I have spoken with them numerous times; to get everything up and running would cost a little over $1,000. In fact, my boss says that it would cost even more because we would have to integrate everything with our back end.

So, back to the drawing board. If the email campaign idea got nixed I would contract someone to make us the coolest infographic of all time and base it on my company’s niche of real-time analytics and heatmaps. If you have ever seen the Facebook or Twitter share stats next to a sweet infographic they are usually pretty impressive.

What would you do for your business? Hopefully if we get a lot of  responses on this post we will learn about each other. Ideally, I want this post to land people clients and open up new doors. 

For example, maybe someone will read this who is in the email marketing or infographic business and offer me a phenomenal discount. Conversely, if you want to increase conversion rates on your site, I would definitely recommend real-time analytics and heatmaps as a way to make that possible.

See you in the comments!

(Photo by thinkquest.org)

 

Eye Opening Analytics Research From Adobe

Posted by Chris on December 01, 2011 - 11:03 am

Adobe Analytics Research Report

So here is the thing, every now and then research comes out from an awesome company that helps your business tremendously. In this case, we stumbled onto Adobe’s 2010 Analytics Overview report.

Even though the report is from 2010 I feel like someone from Adobe has been reading my blog posts and compiling empirical data that supports what I have griped about for the past several months: measuring analytics takes too long.

Adobe Analytics Report Figure One

How survey responders rated the importance of their ability to measure the above metrics

The respondents to the survey reported primary focuses that included online lead generation (42%), selling products via e-commerce (41%), and generating ad revenue (9%).

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Graphic: What Changes Have You Made Based on Google Analytics?

Posted by Chris on October 17, 2011 - 9:02 am
Do You Make Changes Based on Google Analytics Reporting?

Do You Make Changes Based on Google Analytics Reporting?

SeeVolution did a little research and found that a lot of people have installed Google Analytics on their website but not a lot have used the service proficiently. If you are reading this post you are probably in the IT industry in some way or another.

I’m curious, have you ever made changes to your own website based on your Google Analytics reporting? And, if so, what changes did you make specifically?

Website Analytics Give you the Edge

Posted by Seevolution Web Analitics on February 16, 2011 - 11:04 am

web analyticsWebsite Analytics from SeeVolution give you the edge you need in today’s ever-changing world of technology.  Many people are looking for something to give their web presence a boost.  Website analytics offer exactly this function.  We can help you to see where on a page a customer views most.  How far down the page users scroll, and where they click most often.  Our website analytics are user friendly, our website analytics are affordable, our website analytics will bring your business to the next level.

At SeeVolution we know that you do not have the time to learn complex new software and try to make sense of what it tells you.  Instead of making you learn things you have no interest in, we specialize in presenting to you all of your website analytics in a way that can be of use to you immediately.  With functions like heat maps that allow you to see color coded areas that are more highly visible and used by your visitors.  Visit SeeVolution.com for website analytics done right.