Archive for the ‘Web Analytics Tool’ Category

Top 3 Tips for Improving Your Display Ad CTR

Posted by Josh on February 29, 2012 - 4:12 pm
CTR Analytics

Make sure your graphs are going in the right direction.

We’ve stated in past posts that the difference between success and failure often times comes down to being able to squeeze every last drop of performance out of your campaigns. This means knowing how to read your analytics and then adjusting accordingly. One analytic that we are all familiar with is the Click Through Rate (CTR). Your CTR is the first indication of whether you have a winner or a dud of a campaign on your hands. Here are a couple of tips to getting all you can out of you Display Ads.

Picking the Right Placement

To start, there is a chance you could improve your CTR by 50% by just moving your ad above the fold. Heat Map Analytics studies have shown that as much as half of the visitors of a website don’t scroll past the fold. So, if you aren’t experiencing the CTR you would like, first look at where it’s found on the page.

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Valentine’s Day Search Stats from Google

Posted by Josh on February 24, 2012 - 6:07 pm

 

Google Stats for Valentine's Day

Making Valentine's Day Reservations Easier Since 1998

Google decided to release some data regarding searches related to Valentine’s Day this year. If anything the data just backs up that most of us are procrastinators and do everything last minute. It also confirms what we wrote in a previous article regarding the percentage of searches done from mobile devices.

According to Google’s Analytics, 62% of the national searches for restaurant chains were done so on a mobile device. Google only counted restaurant chains since it could disambiguate them, as opposed to smaller mom and pop shops. For example, if there is a search for “papaya”, Google doesn’t know if you are looking for nutrition facts or a nearby restaurant. But one can assume the 62% extends to all searches.

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Know Where Your Customers Are Coming From

Posted by Josh on January 05, 2012 - 10:46 am
The Basics of Traffic Sources
Traffic Sources in Google Analytics

Knowing how people get to your website is a fundamental factor in fine-tuning your online presence.  It can do wonders when it comes to squeezing more out of your advertising budget or becoming more educated about the tendencies of your users. Fortunately for you, any web analytics tool worth its salt will have a breakdown of all the sources of traffic that lands on your site. So now that you that you know, let’s cover the basics:

Under “Traffic Sources” in your analytics you’ll find the following:

Direct Traffic – These are people who didn’t search to find you. They either typed in your URL directly or have your site bookmarked. Either way, they already knew who you were, either through an offline marketing campaign or through word of mouth.

Referring Sites – When an individual arrives at your site from clicking a link located on another site, they fall under this category. This could include banner ads or directory listings as well as blogs or partner sites. These are important to know since it can tell you a lot about what else your visitors are interested in or what they are searching for online.

Search Engines – This tells you which search engine an individual saw your search result in. This includes paid listings along with organic ones.

There are some subtleties to analytics that are worth knowing, but that is the meat and potatoes. One important thing to look for is the percentage of visitors coming from direct traffic as opposed to search engine traffic. Since 80% of web traffic comes from search engines, you know that you need to focus on your Search Engine Optimization (SEO) if you see the majority coming from direct traffic. That will tell you people aren’t finding you by your keywords and you’re missing out on a lot of very valuable (and cheap) organic traffic.

(photo by DavidErickson)

What do Magic Eye Books and Analytics Have in Common?

Posted by Chris on October 12, 2011 - 10:26 am
Magic Eye Book

Magic Eye and Web Analytics

Remember those Magic Eye books that were really popular in the 90’s? The first few times you tried, it seemed really confusing, even frustrating, especially since all your friends could see it. Then one day there it was, staring you in the face and you couldn’t believe that you did not see it the entire time. Once you got over the hump of understanding your first Magic Eye image, the ensuing ones got easier and more fun to read because that “I’ll never get it” mentality disappeared.

Analytics are the same way. To the untrained eye they can seem complex and confusing. People often have the “I’ll never understand this” mentality when dealing with analytics. But once it clicks and you finally get it, analytics don’t seem that confusing at all.

Learning how to read analytics is no different from learning a subject in school. Some people can pick it up right away and it takes others a while to comprehend. Some people can learn by reading “How To” articles and others do better with a webinar or even a friend or colleague sitting down with them to explain them in detail.

Whenever you get discouraged when trying to learn analytics just think back to the Magic Eye example and how easy it was after you got it the first time.

Need a Web Analytics Tool?

Posted by Seevolution Web Analitics on February 23, 2011 - 12:35 pm

Website Analytics ToolIf you are looking to grow your online presence then you are looking for a web analytics tool. A web analytics tool such as that offered by SeeVolution is the silver bullet that you have been looking for.  Our web analytics tool is so easy to use and so functional you will wonder how you ever lived without it.

We can take all of the information that users leave behind on your site and turn it into a vein of gold for your business.  We can help you to see, in clear and concise user-friendly ways, exactly how customers use your site.  Where they look most often, where they click most often and much more.  This means that with this information you can tailor your website to your target audience.  With this power you can bring your website to the next level of productivity.  With SeeVolution your web analytics tool will work with you, and work for you.