Archive for the ‘Web Analytics Software’ Category

Know Where Your Customers Are Coming From

Posted by Josh on January 05, 2012 - 10:46 am
The Basics of Traffic Sources
Traffic Sources in Google Analytics

Knowing how people get to your website is a fundamental factor in fine-tuning your online presence.  It can do wonders when it comes to squeezing more out of your advertising budget or becoming more educated about the tendencies of your users. Fortunately for you, any web analytics tool worth its salt will have a breakdown of all the sources of traffic that lands on your site. So now that you that you know, let’s cover the basics:

Under “Traffic Sources” in your analytics you’ll find the following:

Direct Traffic – These are people who didn’t search to find you. They either typed in your URL directly or have your site bookmarked. Either way, they already knew who you were, either through an offline marketing campaign or through word of mouth.

Referring Sites – When an individual arrives at your site from clicking a link located on another site, they fall under this category. This could include banner ads or directory listings as well as blogs or partner sites. These are important to know since it can tell you a lot about what else your visitors are interested in or what they are searching for online.

Search Engines – This tells you which search engine an individual saw your search result in. This includes paid listings along with organic ones.

There are some subtleties to analytics that are worth knowing, but that is the meat and potatoes. One important thing to look for is the percentage of visitors coming from direct traffic as opposed to search engine traffic. Since 80% of web traffic comes from search engines, you know that you need to focus on your Search Engine Optimization (SEO) if you see the majority coming from direct traffic. That will tell you people aren’t finding you by your keywords and you’re missing out on a lot of very valuable (and cheap) organic traffic.

(photo by DavidErickson)

Eye Opening Analytics Research From Adobe

Posted by Chris on December 01, 2011 - 11:03 am

Adobe Analytics Research Report

So here is the thing, every now and then research comes out from an awesome company that helps your business tremendously. In this case, we stumbled onto Adobe’s 2010 Analytics Overview report.

Even though the report is from 2010 I feel like someone from Adobe has been reading my blog posts and compiling empirical data that supports what I have griped about for the past several months: measuring analytics takes too long.

Adobe Analytics Report Figure One

How survey responders rated the importance of their ability to measure the above metrics

The respondents to the survey reported primary focuses that included online lead generation (42%), selling products via e-commerce (41%), and generating ad revenue (9%).

Read More

Graphic: What Changes Have You Made Based on Google Analytics?

Posted by Chris on October 17, 2011 - 9:02 am
Do You Make Changes Based on Google Analytics Reporting?

Do You Make Changes Based on Google Analytics Reporting?

SeeVolution did a little research and found that a lot of people have installed Google Analytics on their website but not a lot have used the service proficiently. If you are reading this post you are probably in the IT industry in some way or another.

I’m curious, have you ever made changes to your own website based on your Google Analytics reporting? And, if so, what changes did you make specifically?

What do Magic Eye Books and Analytics Have in Common?

Posted by Chris on October 12, 2011 - 10:26 am
Magic Eye Book

Magic Eye and Web Analytics

Remember those Magic Eye books that were really popular in the 90’s? The first few times you tried, it seemed really confusing, even frustrating, especially since all your friends could see it. Then one day there it was, staring you in the face and you couldn’t believe that you did not see it the entire time. Once you got over the hump of understanding your first Magic Eye image, the ensuing ones got easier and more fun to read because that “I’ll never get it” mentality disappeared.

Analytics are the same way. To the untrained eye they can seem complex and confusing. People often have the “I’ll never understand this” mentality when dealing with analytics. But once it clicks and you finally get it, analytics don’t seem that confusing at all.

Learning how to read analytics is no different from learning a subject in school. Some people can pick it up right away and it takes others a while to comprehend. Some people can learn by reading “How To” articles and others do better with a webinar or even a friend or colleague sitting down with them to explain them in detail.

Whenever you get discouraged when trying to learn analytics just think back to the Magic Eye example and how easy it was after you got it the first time.

SeeVolution Simplifies Web Analytics

Posted by Chris on September 15, 2011 - 3:03 pm
SeeVolution Levels the Playing Field

Anyone can use SeeVolution

In marketing, measuring and testing is the name of the game. Before the Internet, the only groups that could consistently measure and test new ideas were large corporations.

Whether it was a new flavor, shoe, or feature, the big guys were constantly testing ways to increase their bottom line. Sometimes their tests failed miserably like McDonald’s did with their Arch Deluxe sandwich. Others had great success like the dairy industry with their “Got Milk?” campaign, which took off in 1993.

The point is your business’s sales are directly correlated with how much measuring and testing you conduct on your website. And in the age of the Internet, or more specifically in the age of SeeVolution, it has never been easier to measure and test what works and what doesn’t. We can’t tell you how many times our users have been blown away with ease of use that SeeVolution offers. You no longer need to hire a high priced website expert to optimize your site. With SeeVolution’s real-time analytics and heatmaps software you will enjoy access to all of the valuable statistics that large corporations know about their products and services without the large corporation prices.

(Photo by Phil and Pam)

 

SeeVolution is the Hamburger Helper of Web Analytics

Posted by Chris on September 14, 2011 - 1:35 pm
Hamburger Helper and SeeVolution

SeeVolution and Hamburger Helper

 

That Betty Crocker was on to something when she started Hamburger helper. She knew that there are countless people who enjoy great tasting recipes for ground beef that extend beyond the simple hamburger. People love eating dishes like cheeseburger macaroni and beef pasta. The only problem was that no one knew how to cook these delicious recipes. Sure they could follow the instructions in a cookbook but who really has the time for that?

Enter the helping hand, which immediately allowed people at every culinary skill level to prepare their favorite dishes that were originally reserved for special occasions. Just like that Hamburger Helper changed the concept of dinner time in America.

Before SeeVolution, one of the most popular ways to get analytics from your website was to use Google Analytics (a cookbook). In order to do this you had to leave your website and log into Google Analytics where you would find a dashboard bursting with measurements of your site’s performance without really knowing what the numbers and measurements represented or what changes you could make as a result of them.

With SeeVolution (Hamburger Helper) you no longer need to leave your site to see the analytics as they are laid right over it. In addition to the real-time analytics you can also see four different website heatmaps which is like an illustration for your analytics, and a relief in the form of something you can understand.

The bottom line: You don’t have to be familiar with web analytics technology to use SeeVolution. This product was built so anyone who has a common knowledge of the internet can not only use it, but take the information it generates to make calculated changes to get their website running as smoothly as possible.

Hamburger Helper. SeeVolution.

Web Analytics Software at its Finest!

Posted by Analytics Reporter on March 24, 2011 - 12:45 pm

Free Web Analitics SoftwareIf you are looking to improve the functionality of your website, the web analytics software offered by Seevolution is one of the most important tools you can get.  This software can help you meet the demands of your customers though the valuable data gathered.  You will know exactly how far your customer gets on your website.  If they only scroll to a certain point on your website this web analytics software will let you know? Want to see where the most heavily clicked area of your site is?  Get this web analytics software.  This web analytics software gives so much more information to you than other programs out there.  Best of all this software is free!  Seevolution created this free web analytics software to help improve the internet community.  If you’re interested in heatmap technology on your website, this is the best option for you!

Web Analytics Software, Yes, They are That Good

Posted by Seevolution Web Analitics on March 14, 2011 - 11:59 am

Web Analtic SoftwareCompanies with an online presence need web analytics software.  Why? Because web analytics software can make sense of your successes and your failures.  They can offer you the direction that you need to bring your company to the next level online.

The users who visit your site often do so in ways that cannot be anticipated.  This means that when you add a message to your page, or you want to get a piece of news out about the company, you may be adding it to a place that no one will ever see.  There was no way to see where people looked on your page, until now.  With SeeVolution you can track in real time where people are looking on your pages.  With web analytics software you can see where people scroll.  Web analytics software allows you to see clicks.  Web analytics software allows you to see exactly how people use your page so that you can modify your page to meet the demands of your users.  Get the message out the way you need to with web analytics software from SeeVolution.

Web Analytics Software Reaches Next Level

Posted by Seevolution Web Analitics on February 17, 2011 - 11:53 am

website analytics softwareWeb analytics software has gotten very advanced in the recent past.  That is to say, it can now do things that were only dreamed about mere months ago.  SeeVolution offers the latest in web analytics software to its customers.  Web analytics software can be difficult to use.  The web analytics software offered by SeeVolution is so easy to use that you will not have to spend money on training to make use of your new abilities on your site.

For example, you can have a heat map of your site.  What does this mean?  Well, we can provide you with a color-coded map of exactly where customers view on your page.  That means it will show you how far down people are scrolling, and exactly where they are clicking.  This means that you can cater any message you want to get out to your clients and place them where you know they look most.  You are just moments away from bringing your business to the next level with SeeVolution’s web analytics software.