Remember those Magic Eye books that were really popular in the 90’s? The first few times you tried, it seemed really confusing, even frustrating, especially since all your friends could see it. Then one day there it was, staring you in the face and you couldn’t believe that you did not see it the entire time. Once you got over the hump of understanding your first Magic Eye image, the ensuing ones got easier and more fun to read because that “I’ll never get it†mentality disappeared.
Analytics are the same way. To the untrained eye they can seem complex and confusing. People often have the “I’ll never understand this†mentality when dealing with analytics. But once it clicks and you finally get it, analytics don’t seem that confusing at all.
Learning how to read analytics is no different from learning a subject in school. Some people can pick it up right away and it takes others a while to comprehend. Some people can learn by reading “How To†articles and others do better with a webinar or even a friend or colleague sitting down with them to explain them in detail.
Whenever you get discouraged when trying to learn analytics just think back to the Magic Eye example and how easy it was after you got it the first time.


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