Why should you care about where people move their mouse on your website? Because analytics have shown us that people move their mouse over places on your site they are interested in.
Looking at SeeVolution’s homepage we can see that there are four different explanations for various features offered by SeeVolution: Real-Time Analytics, Works with Google Analytics, Live Heatmaps, and Live Traffic Sources. Since white represents the highest hovered area of the mouse we can see that our visitors are scrolling most over the Real-Time Analytics, Works with Google Analytics, and Live Heatmaps sections, but there is a drop off in Mouse Movement over the Live Traffic Sources section.
Live Traffic Sources is one of our most important features which allows a user know what traffic sources yield a higher value for their site in real-time. This lets a client know whether to focus more effort on a specific traffic source like a niche blog or a smaller search engine or scale back effort in a particular traffic source that is not generating traffic.
Since Mouse Movements has shown us that there is a slight drop off here we may need to either change the Live Traffic Sources heading or change the copy below it.

