The Heatmap Simplifies
The heatmap is the best thing to happen to website marketing since sliced bread. With a web heatmap you no longer need to analyze complex data because honestly, who has the time? Or more importantly, who knows how to make the measurements? A heatmap is what people without statistical or engineering degrees use to gain a better understanding of their traffic. Here are 9 reasons why you should install a website heatmap on your website right now.
Make sure your graphs are going in the right direction.
We’ve stated in past posts that the difference between success and failure often times comes down to being able to squeeze every last drop of performance out of your campaigns. This means knowing how to read your analytics and then adjusting accordingly. One analytic that we are all familiar with is the Click Through Rate (CTR). Your CTR is the first indication of whether you have a winner or a dud of a campaign on your hands. Here are a couple of tips to getting all you can out of you Display Ads.
Picking the Right Placement
To start, there is a chance you could improve your CTR by 50% by just moving your ad above the fold. Heat Map Analytics studies have shown that as much as half of the visitors of a website don’t scroll past the fold. So, if you aren’t experiencing the CTR you would like, first look at where it’s found on the page.
Heatmaps are awesome
At SeeVolution, we love heatmaps. Here are a few places that we hope will implement the technology soon.
1. Theme Parks
There are more than 400 amusement parks and traditional attractions in the United States alone. In 2008, amusement parks in the United States entertained 300 million visitors who safely enjoyed more that 1.7 billion “rides.†(iaapa.org)
Lines suck. Especially when you are at a theme park. I know that they have estimated wait times posted, but a visual heatmap of the entire park would give a better idea of where to go to find the shortest lines.
Present with Heatmaps
After sitting down for drinks last night at the Ritz-Carlton in downtown Los Angeles, I listened to a client of ours talk about how he used heatmapsas a presentation tool. I couldn’t believe I had never thought about that as a post myself even though we present with heatmaps all the time.
When overlayed over your website, heatmaps look really cool. And you don’t need to be an engineer to understand them. They are presentable analytics. Crisp, clean, and a refreshing change of pace to the complex analytics data one gets used to seeing.
If you are ever presenting your website via powerpoint or a PDF file to either investors, partners, or clients, a screenshot with heatmaps overlayed on your site will make it stand out from the rest.
A heatmap is a color-coded display that is meant to show usage. In the case of analytic information for website usage, this is really the best way to display information. When someone can look at a heatmap and understand immediately where users have been clicking on a page, and where they typically look, then the message on the page can be catered to fit user tendencies. It is the most logical and comprehensive way to display usage information ever rendered by a company. SeeVolution is at the forefront of this heatmap technology. A heatmap can be understood by anyone. A heatmap can put your website back on the map. With SeeVolution you can start seeing results immediately because the information you receive is immediately understood. This means that you do not have to spend extra money on training. Instead you can just make extra money with a heatmap display from SeeVolution.
SeeVolution’s heatmap technology allows you to view, in an easy to understand way, the most used part of your webpages. Our heatmap technology allows users to see exactly where people click on their pages and where the most commonly viewed areas of the page are located. This helps users to optimize their layout for maximum impact on visitors to their sites.
With heatmap you can grow traffic easily. What’s more, heatmap is easy to use. Upon viewing your heatmap for the first time it is immediately apparent to the most untrained eyes exactly what the most popular area of your page are, and what gets the most use on your page. This affords our clients the opportunity to maximize whatever message they are trying to send to their customers, and highlight any links they wish to get more use out of.
Not only is SeeVolution’s heatmap easy to use, it is easy to learn from. With the information that you get from using this technology on your website you can optimize the content in any way you wish. It is hard to understand exactly how individual users utilize webpages, and with this tracking system you get to have a view into the mind of your users. Being able to create layouts based on activity will allow your company not only to increase traffic on your website, but create better user satisfaction for your site as well. It is a valuable service to have access to in so many ways.
It will become instantly apparent to you what parts of your page are not being used at all, which allows you to re-allocate development to other areas that see more activity. It can make your management of websites much more efficient as you will not be putting time and money into developing area of the site that have seen no use. Instead, you are free to work on what works. This is the goals of every company, especially in a competitive economic market: to be efficient. Using SeeVolution’s heatmap technology is a simple way to be more efficient in your business.
