Archive for the ‘heatmap technology’ Category

4 Click Tracking Tricks That Work

Posted by Chris on April 23, 2012 - 12:16 pm
Click Tracking

Click Tracking Gives You Wings

Conversion rates are a thing of beauty. It amazes us how many people don’t know what they are doing when it comes to increasing conversion rates. Really – if they made simple changes they could be getting a lot more leads.

Enter click tracking. Click tracking allows a web master to see where people are clicking the most on their sites in the form lit up, hot and cold spots that overlay on their websites. Being able to visualize where people are clicking on your site gives you a much better understanding of your users.

Why make changes? To increase conversion rates, get more leads, and retire to a tropical island of course. Here are 4 click tracking techniques that you can use on your own website. Hopefully they will help you use your heatmaps more proficiently. Please send us an email or leave a comment if you want to chat analytics. We would love to hear from you.

Click Tracking Trick  #1: Substitutions

If you see an area on your site that is getting more clicks you can (and should) move it up on your webpage. Since click tracking comes in the form of heatmaps this will be pretty easy to spot.

Click Tracking Trick #2: Emphasize

If you see a spot on your site that is extra hot try and emphasize it. So if the hottest spot on your site is a few inches down on the page try moving it up. If you do this you will probably end up getting more clicks.

Click Tracking Trick #3: Add links

Click tracking allows you to measure how often people are clicking on areas of your site without links. For example, if you have a big graphic on your site and you find that it is pretty hot, try installing a link behind it if you haven’t already done so.

Click Tracking Trick #4: Play With It

We know that your schedule is crazy and time always seems be of the essence. Click tracking will allow you to quickly measure whether or not changes that you are making on your site will work.We hope this helps. As you begin to awesomize your site with click tracking we’re sure that you will learn many other click tracking tricks along the way. Until then, we bid you a happy click.

Top 3 Tips for Improving Your Display Ad CTR

Posted by Josh on February 29, 2012 - 4:12 pm
CTR Analytics

Make sure your graphs are going in the right direction.

We’ve stated in past posts that the difference between success and failure often times comes down to being able to squeeze every last drop of performance out of your campaigns. This means knowing how to read your analytics and then adjusting accordingly. One analytic that we are all familiar with is the Click Through Rate (CTR). Your CTR is the first indication of whether you have a winner or a dud of a campaign on your hands. Here are a couple of tips to getting all you can out of you Display Ads.

Picking the Right Placement

To start, there is a chance you could improve your CTR by 50% by just moving your ad above the fold. Heat Map Analytics studies have shown that as much as half of the visitors of a website don’t scroll past the fold. So, if you aren’t experiencing the CTR you would like, first look at where it’s found on the page.

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4 Not So Traditional Ways Heatmaps Can Spice Up Your Business

Posted by Chris on December 02, 2011 - 10:22 am


Use heatmaps in your next presentation

1. In a presentation

After spending too much time in Power Point (let’s be honest, we all do it), heatmaps are that little cherry on top that will help win over the crowd. If you overlay your site with heatmaps in your next big presentation you will come off as a technologically savvy go getter who keeps up with the times.

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45 Activities That Heatmaps Give You More Time For

Posted by Chris on November 14, 2011 - 12:15 pm
Spending Time With Family

Family First

Heatmaps save you a lot of time. Here are 45 activities that you could be doing instead of measuring analytics the old fashioned way.

 Family

  1. Taking your kids to school
  2. Spending more time with your spouse
  3. Calling Mom, Dad, Sisters, or Brothers
  4. Remodeling the house
  5. Mowing the lawn
  6. Painting the garage
  7. Helping your kids with their homework
  8. Going to bed on time
  9. Waking up on time
  10. Not doing any work on the weekends
  11. Getting to your kids’ sporting events
  12. Playing house with your daughter (is that normal?)
  13. Family game night
  14. Family movie night
  15. Just being there

    16. Read More

5 Places That Should Implement Heatmaps

Posted by Chris on November 09, 2011 - 4:30 pm

 

Heatmaps at Theme Parks

Heatmaps are awesome

At SeeVolution, we love heatmaps. Here are a few places that we hope will implement the technology soon.

1. Theme Parks

There are more than 400 amusement parks and traditional attractions in the United States alone. In 2008, amusement parks in the United States entertained 300 million visitors who safely enjoyed more that 1.7 billion “rides.” (iaapa.org)

Lines suck. Especially when you are at a theme park. I know that they have estimated wait times posted, but a visual heatmap of the entire park would give a better idea of where to go to find the shortest lines.

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How Much Time Can Heatmaps Save You?

Posted by Chris on October 28, 2011 - 11:39 am
Microwave

Heatmaps are sorta like Google Analytics the same way microwaves are sorta like conventional ovens

Since the beginning of time human beings have been trying to invent different gadgets to save them time. Think about how microwaves completely changed the concept of time in the kitchen. No more preheating ovens and 45 minute cook times. You can still see examples today with food packages that give you the option to cook with a microwave or the oven, and the differences are staggering.

Looking at how we run analytics on our websites, heatmaps can now be considered a microwave to Google Analytics, which is today’s conventional oven. Yes, Google Analytics are great at reporting the metrics on your site, but they can be extremely time consuming and confusing if you don’t know what to look for.

Engineers and analysts mostly look at and make changes based on Google Analytics reports. We could call them chefs, who are the only people who still use conventional ovens as far as I am concerned.

Microwaves have allowed people from all walks of life and educational backgrounds to cook. Not only have they allowed everyday Joes to cook, but they can cook in a fraction of the time it used to take.

Now lets switch some words around for all you website operators out there:

Microwaves Heatmaps have allowed people from all walks of life and educational backgrounds to cook measure analytics. Not only have they allowed everyday Joes to cook measure analytics, but they can cook measure analytics in a fraction of the time it used to take.

(Photo by smecc.org)

How to Get Superman’s X-Ray Vision On Your Website

Posted by Chris on October 11, 2011 - 10:26 am
Superman's X-Ray Vision

Superman Can See Through Anything

As far as I know, every guy wants to be a super hero and have super powers. For years we have yearned for these abilities the same way we go crazy for sports and food. We express interest through repeat ticket and merchandise buys along with an unmatched cult following.It took a while (too long in my opinion), but technology has finally been able to give us X-Ray vision; at least for websites.

Heatmaps are illustrated spots overlaid on your website that generate simple illustrations of the same information that Google Analytics Provides. Before heatmaps, we were forced to read mountains of data the same way we are currently forced to drive cars instead of fly.

The mountains of data I am talking about are Google Analytics. Don’t get me wrong, Google Analytics are still useful. But they are useful the same way that a car is useful to someone who, like Superman, can fly.

Here is the difference between an ordinary human reading analytics on their site and Superman reading analytics:

A human looks at Google Analytics and sees a prioritized list of his most clicked on pages within his own website.

Google Analytics Screenshot

Google Analytics Screenshot

 

Superman doesn’t need to login to Google Analytics. He jumps right to his website where he can see a color coded X-Ray of where his users are clicking and at what level they are clicking with white being the hottest.

Superman's X-Ray Vision on Websites

What Superman sees when he looks at a website

 

Faster than a speeding bullet…

 

I’ll cross super hero genres for a moment and take a page out of Ben Parker’s book: “With great power, comes great responsibility.” Having X-Ray vision for your site means that you are responsible for making changes on it to garner the highest conversion rates possible. You owe this much to your friends, family, and colleagues.

(Photo by retrovision.tv)

How to Heat Up a Presentation with Heatmaps

Posted by Chris on October 06, 2011 - 8:19 am
Real-Time Heatmaps

Present with Heatmaps

After sitting down for drinks last night at the Ritz-Carlton in downtown Los Angeles, I listened to a client of ours talk about how he used heatmapsas a presentation tool. I couldn’t believe I had never thought about that as a post myself even though we present with heatmaps all the time.

When overlayed over your website, heatmaps look really cool. And you don’t need to be an engineer to understand them. They are presentable analytics. Crisp, clean, and a refreshing change of pace to the complex analytics data one gets used to seeing.

If you are ever presenting your website via powerpoint or a PDF file to either investors, partners, or clients, a screenshot with heatmaps overlayed on your site will make it stand out from the rest.

Heatmap Technology Brings Clarity to Businesses

Posted by Analytics Reporter on March 15, 2011 - 1:15 pm

Heatmap technology from SeeVolution has gone a long way to bringing clarity back to businesses when it comes to their online statistics.  For Heatmap Technology Seevolutiontoo long the information that comes from a website could only be understood by the IT department of a company.   If the company did not have an IT department then things were made all the harder as people had to spend time and money on training.  Now with heatmap technology from SeeVolution everyone can make sense of their online analytics.  A heatmap is a tool to display data.  A heatmap color-codes where people click.  With a heatmap you can see exactly where people have looked on your page.  You can track, in real time, how people use your site.  This means that you can cater your website to your unique visitors.  You can be sure that your message is effective and being displayed effectively with heatmap technology from SeeVolution.