Archive for the ‘Heatmap Analytics’ Category

Top 3 Tips for Improving Your Display Ad CTR

Posted by Josh on February 29, 2012 - 4:12 pm
CTR Analytics

Make sure your graphs are going in the right direction.

We’ve stated in past posts that the difference between success and failure often times comes down to being able to squeeze every last drop of performance out of your campaigns. This means knowing how to read your analytics and then adjusting accordingly. One analytic that we are all familiar with is the Click Through Rate (CTR). Your CTR is the first indication of whether you have a winner or a dud of a campaign on your hands. Here are a couple of tips to getting all you can out of you Display Ads.

Picking the Right Placement

To start, there is a chance you could improve your CTR by 50% by just moving your ad above the fold. Heat Map Analytics studies have shown that as much as half of the visitors of a website don’t scroll past the fold. So, if you aren’t experiencing the CTR you would like, first look at where it’s found on the page.

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What Would You Do If You Got $1,000 To Spend On Your Business?

Posted by Chris on December 08, 2011 - 2:32 pm
Money Tree

$1,000? Yes Please

No matter what business you are in you could always be spending more money on it. Think of owning your business like owning a house. There number of possibilities to choose from are endless.  Would you get redo the landscaping or finish the basement? Would you pay off debt or would you bring on another designer? The choice is yours.

If I got $1,000 to spend on SeeVolution the first thing I would do is set up an email marketing campaign with a company that shall rename nameless (I don’t want to plug anyone for free). I have spoken with them numerous times; to get everything up and running would cost a little over $1,000. In fact, my boss says that it would cost even more because we would have to integrate everything with our back end.

So, back to the drawing board. If the email campaign idea got nixed I would contract someone to make us the coolest infographic of all time and base it on my company’s niche of real-time analytics and heatmaps. If you have ever seen the Facebook or Twitter share stats next to a sweet infographic they are usually pretty impressive.

What would you do for your business? Hopefully if we get a lot of  responses on this post we will learn about each other. Ideally, I want this post to land people clients and open up new doors. 

For example, maybe someone will read this who is in the email marketing or infographic business and offer me a phenomenal discount. Conversely, if you want to increase conversion rates on your site, I would definitely recommend real-time analytics and heatmaps as a way to make that possible.

See you in the comments!

(Photo by thinkquest.org)

 

5 Places That Should Implement Heatmaps

Posted by Chris on November 09, 2011 - 4:30 pm

 

Heatmaps at Theme Parks

Heatmaps are awesome

At SeeVolution, we love heatmaps. Here are a few places that we hope will implement the technology soon.

1. Theme Parks

There are more than 400 amusement parks and traditional attractions in the United States alone. In 2008, amusement parks in the United States entertained 300 million visitors who safely enjoyed more that 1.7 billion “rides.” (iaapa.org)

Lines suck. Especially when you are at a theme park. I know that they have estimated wait times posted, but a visual heatmap of the entire park would give a better idea of where to go to find the shortest lines.

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How Much Time Can Heatmaps Save You?

Posted by Chris on October 28, 2011 - 11:39 am
Microwave

Heatmaps are sorta like Google Analytics the same way microwaves are sorta like conventional ovens

Since the beginning of time human beings have been trying to invent different gadgets to save them time. Think about how microwaves completely changed the concept of time in the kitchen. No more preheating ovens and 45 minute cook times. You can still see examples today with food packages that give you the option to cook with a microwave or the oven, and the differences are staggering.

Looking at how we run analytics on our websites, heatmaps can now be considered a microwave to Google Analytics, which is today’s conventional oven. Yes, Google Analytics are great at reporting the metrics on your site, but they can be extremely time consuming and confusing if you don’t know what to look for.

Engineers and analysts mostly look at and make changes based on Google Analytics reports. We could call them chefs, who are the only people who still use conventional ovens as far as I am concerned.

Microwaves have allowed people from all walks of life and educational backgrounds to cook. Not only have they allowed everyday Joes to cook, but they can cook in a fraction of the time it used to take.

Now lets switch some words around for all you website operators out there:

Microwaves Heatmaps have allowed people from all walks of life and educational backgrounds to cook measure analytics. Not only have they allowed everyday Joes to cook measure analytics, but they can cook measure analytics in a fraction of the time it used to take.

(Photo by smecc.org)

How to Zero in on Your Site’s Visitors Like Pujols

Posted by Chris on October 24, 2011 - 11:16 am
Measure Analytics Like Pujols

Measure Analytics Like Pujols Measures a Pitch

Albert Pujols recently hit three homeruns in a Word Series game. To those of you not familiar with baseball, only two other people in history have accomplished such a feat: Reggie Jackson and Babe Ruth.

Pujols is known for his ability to block out distractions and zero in on a pitch. It is this ability that has made him arguably the best player in baseball for the past 5 years.

The world’s best site operators, like Pujols, are known for their ability to focus on traffic bouncing all over their site and harnessing it to help increase conversions and better optimize their site.

You can do this on your own site by focusing on the key measurements to start. The words analyze and measure sound confusing but they don’t have to be. If you think of your traffic as having a collective voice, it will be easier to make small changes to your site to give that voice more of what they want and less of what they don’t care about.

Google Analtics is just one tool to help you gauge these site choices but it is certainly not the only one. There are a number of tools out there that can help you take the guess and grunt work out of measureable changes on your site.

One of these tools is heatmaps, which can be overlaid on your site to show the “hot spots” of where your visitors are clicking. There are a multitude of other tools available to help you increase so you don’t get overwhelmed when you are just getting started.

 

How Heatmaps Take the “Huh?” Out of Analytics Reporting

Posted by Chris on October 21, 2011 - 12:52 pm
Heatmaps Simplify

Heatmaps Simplify

Anytime you have large amounts of data it can be overwhelming. So far the best we have come up with to try and manage and measure our is analytics with Google Analytics. Google Analytics presents your site data in the form of charts, graphs, and tables, which is nice.  But now we have heatmaps, which are a whole new ball game. Heatmaps are overlaid right over your website and show you what’s hot and what’s not without you having to go to a separate page view them.

Other than being ridiculously easy to use there are a number of ways that heatmaps differ from Google Analytics. For example, heatmaps will tell you where your users are clicking, even if it is not on a link. So you can restructure your site to ensure that hotspots are connected to links that are directing customers toward a sale or sign-up.

Heatmaps used to be extremely expensive – something that only large companies were able to use. But now everyone from a local blogger to corporations are using heatmaps.

Another example of the ease of use that heatmaps provide is that they are overlaid right on your website so you don’t have to go to a separate page to view them. You know how in every single guy fantasy they always have some kind of a refrigerator contraption built into their couch so they don’t have to get up to get a beer? The same idea applies for having heatmaps overlaid on your site. It is far more convenient and far less time consuming to have something overlaid right on your website.

(Photos by hardworkinghippy and foto.bulle)

How to Get Superman’s X-Ray Vision On Your Website

Posted by Chris on October 11, 2011 - 10:26 am
Superman's X-Ray Vision

Superman Can See Through Anything

As far as I know, every guy wants to be a super hero and have super powers. For years we have yearned for these abilities the same way we go crazy for sports and food. We express interest through repeat ticket and merchandise buys along with an unmatched cult following.It took a while (too long in my opinion), but technology has finally been able to give us X-Ray vision; at least for websites.

Heatmaps are illustrated spots overlaid on your website that generate simple illustrations of the same information that Google Analytics Provides. Before heatmaps, we were forced to read mountains of data the same way we are currently forced to drive cars instead of fly.

The mountains of data I am talking about are Google Analytics. Don’t get me wrong, Google Analytics are still useful. But they are useful the same way that a car is useful to someone who, like Superman, can fly.

Here is the difference between an ordinary human reading analytics on their site and Superman reading analytics:

A human looks at Google Analytics and sees a prioritized list of his most clicked on pages within his own website.

Google Analytics Screenshot

Google Analytics Screenshot

 

Superman doesn’t need to login to Google Analytics. He jumps right to his website where he can see a color coded X-Ray of where his users are clicking and at what level they are clicking with white being the hottest.

Superman's X-Ray Vision on Websites

What Superman sees when he looks at a website

 

Faster than a speeding bullet…

 

I’ll cross super hero genres for a moment and take a page out of Ben Parker’s book: “With great power, comes great responsibility.” Having X-Ray vision for your site means that you are responsible for making changes on it to garner the highest conversion rates possible. You owe this much to your friends, family, and colleagues.

(Photo by retrovision.tv)

Mouse Movement: SeeVolution’s Best Kept Secret

Posted by Chris on September 13, 2011 - 9:34 am
Mouse Movement on SeeVolution's homepage

SeeVolution's homepage under Mouse Movement

Why should you care about where people move their mouse on your website? Because analytics have shown us that people move their mouse over places on your site they are interested in.

Looking at SeeVolution’s homepage we can see that there are four different explanations for various features offered by SeeVolution: Real-Time Analytics, Works with Google Analytics, Live Heatmaps, and Live Traffic Sources. Since white represents the highest hovered area of the mouse we can see that our visitors are scrolling most over the Real-Time Analytics, Works with Google Analytics, and Live Heatmaps sections, but there is a drop off in Mouse Movement over the Live Traffic Sources section.

Live Traffic Sources is one of our most important features which allows a user know what traffic sources yield a higher value for their site in real-time. This lets a client know whether to focus more effort on a specific traffic source like a niche blog or a smaller search engine or scale back effort in a particular traffic source that is not generating traffic.

Since Mouse Movements has shown us that there is a slight drop off here we may need to either change the Live Traffic Sources heading or change the copy below it.

Click Heatmaps Video by SeeVolution for Real Time Analytics

Posted by Analytics Reporter on January 19, 2011 - 3:14 pm

If you are interested in click heatmaps to see exactly where your users click on your website get the free analytics software through Seevolution.  This technology will provide you with the data other website analytics programs won’t.  You will be able to understand exactly where your user clicks and how they view your website.  This software provides an overlay view on your website and pinpoints the images or text on your page that is heavily trafficked.  With this information collected you can properly optimize your website to better suit the needs of your visitors, thanks to SeeVolution and their click heatmaps.  Click heatmaps can be used in every industry from ecommerce to lead generation.  If utilized properly click heatmaps will allow you to better understand your visitor and how they click through your website.  Watch the video bellow to gain further insight on this free real time analytics software offered by SeeVolution.  This is just one aspect of this website analytics program offered by SeeVolution that can improve the usability and functionality of your website.  If you are intrigued by click heatmaps from SeeVolution watch this short film and register for free at the main website.

httpvhd://www.youtube.com/watch?v=HWVJxdZOaAg

SeeVolution Heatmap Analytics for Tracking Visitors on Cyber Monday

Posted by Analytics Reporter on November 28, 2010 - 8:19 pm

Tomorrow is Cyber Monday and SeeVolution heatmap analytics can help ecommerce websites track their visitors clicks and scrolls in real time. Cyber Monday is always a big day for online retailers as it is known for being the first official day of online shopping for the holiday season. While Black Friday is known for incredible deals, long lines, early openings, and stampeding customers, Cyber Monday is known for huge traffic spikes for ecommerce companies and online retailers. Because of this large increase in website traffic, SeeVolution heatmap analytics allows webmasters of online retailers and ecommerce sites to track their users and make appropriate changes to their website for the rest of the holiday season.

By using SeeVolution analytics software on Cyber Monday, you will get to literally “see” your traffic in real time as your visitors click and scroll throughout an ecommerce site. This will give an online retailer website a huge amount of data that shows hot spots and cold areas on the site. This data from SeeVolution analytics software allows a webmaster to make needed changes and optimize the site for better customer interaction. Adding links to pictures, rearranging coupons to the top of the page, and properly arranging your products on the website are just some of the benefits of SeeVolution heatmap analytics.

SeeVolution Heatmap Analytics

SeeVolution heatmap analytics can help these websites track website visitors as they click and scroll through an ecommerce website. The clicks are displayed by thermal heatmaps, showing hot spots on your screen where each visitor clicks. The scrolls are displayed in an x-ray heatmap, changing colors to show where your visitors are looking at in each scroll of the page. All of this aggregated information from SeeVolution heatmap analytics gives webmasters of ecommerce sites a distinct advantage for the improvement of their website during Cyber Monday.

Cyber Monday is the start of the holiday shopping season online. Smart online stores and ecommerce sites who use SeeVolution heatmap analytics will reap the benefits of knowing just where their visitors are looking and scrolling on every page of their site in real time. You can register up to 5 domains for FREE with heatmap analytics from SeeVolution, which is better than any Cyber Monday deal any ecommerce site or online retailer will find!

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