Archive for the ‘Business’ Category

Top 3 Tips for Improving Your Display Ad CTR

Posted by Josh on February 29, 2012 - 4:12 pm
CTR Analytics

Make sure your graphs are going in the right direction.

We’ve stated in past posts that the difference between success and failure often times comes down to being able to squeeze every last drop of performance out of your campaigns. This means knowing how to read your analytics and then adjusting accordingly. One analytic that we are all familiar with is the Click Through Rate (CTR). Your CTR is the first indication of whether you have a winner or a dud of a campaign on your hands. Here are a couple of tips to getting all you can out of you Display Ads.

Picking the Right Placement

To start, there is a chance you could improve your CTR by 50% by just moving your ad above the fold. Heat Map Analytics studies have shown that as much as half of the visitors of a website don’t scroll past the fold. So, if you aren’t experiencing the CTR you would like, first look at where it’s found on the page.

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How Search-Mojo Has Whittled Down SEO into 4 Easy-to-follow Steps

Posted by Chris on February 27, 2012 - 2:14 pm

How Search-Mojo Has Whittled Down SEO Into A Simple To Follow 4 Step Process from Chris Carlton on Vimeo.

Valentine’s Day Search Stats from Google

Posted by Josh on February 24, 2012 - 6:07 pm

 

Google Stats for Valentine's Day

Making Valentine's Day Reservations Easier Since 1998

Google decided to release some data regarding searches related to Valentine’s Day this year. If anything the data just backs up that most of us are procrastinators and do everything last minute. It also confirms what we wrote in a previous article regarding the percentage of searches done from mobile devices.

According to Google’s Analytics, 62% of the national searches for restaurant chains were done so on a mobile device. Google only counted restaurant chains since it could disambiguate them, as opposed to smaller mom and pop shops. For example, if there is a search for “papaya”, Google doesn’t know if you are looking for nutrition facts or a nearby restaurant. But one can assume the 62% extends to all searches.

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Tips for Finding the Right Web Development Company for You

Posted by Josh on February 18, 2012 - 4:50 pm

Here at SeeVolution, we specialize in making sure your site is operating at peak performance, but in order to do that, you need two things; a website and traffic. There are plenty of companies willing to give you a turnkey package that includes building your site and then offering SEO/SEM services to advertise it. Here are a few tips in navigating through the process of choosing the right company for you.

Anyone who has spent anytime browsing the web today knows that first impressions, now more than ever, mean everything. Even for the sites that have the coveted top rankings in either organic or paid search results, it’s all too easy to find the next virtual storefront when you come across a site that doesn’t instantly engage you. For business owners this makes finding the right web development company more important than ever. Especially when engaging the consumer can mean taking in consideration everything from browsers, search engines, search engine placement optimization, web accessibility, web standards and other nuances of creating a successful web site.

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Will Facebook Change After the IPO?

Posted by Josh on February 16, 2012 - 10:50 am
How Will Mark Zuckerberg Handle the IPO?

It's a Game Changer

It’s going to be interesting to see how an internet start-up known for its stubborn and almost arrogant attitude towards what they think is right for its users will handle going public and having to answer to shareholders who aren’t always as patient or open minded as its loyal followers. There are already signs that Facebook may be making decisions that don’t jive with its past philosophies on user experience because of its $5 billion IPO last week.

It’s reported that more than half of Facebook’s current users use mobile devices to log on to the social network. This is an interesting fact by itself, but the plot thickens when you consider that there are no ads displayed on the Facebook’s mobile app. To a potential shareholder this mean the company could potentially increase revenues by 50% by simply publishing its ads on mobile versions of the site.

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Straight from the Horse’s Mouth – Q&A’s With Successful Online Entrepreneurs

Posted by Josh on February 10, 2012 - 7:12 pm

Eight Q&A sessions with people who have cracked the code of online success. Discover the philosophies and tools that current owners of thriving online businesses believe in.

Q&A Sessions with Successful Online Businesses

Learn from the Best

Q&A with Jeff Hayzlett - Jeff Hayzlett discusses how his success at Kodak can translate to any business. Jeff is a top expert in new Social Media techniques and the former CMO at Kodak.

Q&A with Tim Ferris - In this interview Tim Ferris, Author of The 4-Hour Work Week, discusses his philosophy and how he balances life and business.

Q&A with Cynthia Typaldos - As a person who has been responsible for two successful online ventures, RealCommunities and GolfWeb, Cynthia Typaldos has been featured in multiple publications including the Wall Street Journal.

Q&A with Gurbaksh Chahal - At 27 years old, Gurbaksh Chanal is already an internet legend. He has already started and sold two online advertising companies for a total of $340 million. With stats like that, we should all listen to what he has to say on the subject of online success.

Q&A with Lauren Friese - As the founder of TalentEgg.ca, a portal for young grads based in Canada, Lauren is a classic online success story.

Q&A with Chris Brogan - As co-authored Trust Agents, Chris Brogan has figured out what countless others have been trying to do since the blogosphere became a word – become one of the top bloggers in the world.

Q&A with Jason Alba - As CEO of JibberJobber, Jason Alba built a tool to help job hunters better manage their job search online. He’s a strong advocate for Social Media and personal branding.

Q&A with Christopher Knight - Knight owns the web’s largest content distribution solution for authors and generates millions of visits monthly. He also founded EmailUniverse, another resource for E-mail newsletter publishers.

(photo by opensourceway)

5 Business Biographies You Need to Read

Posted by Josh on January 24, 2012 - 3:40 pm

Anyone who is interested in becoming an entrepreneur or understanding what makes one tick, should read biographies of the people who epitomize business leadership and innovation. Nothing will give you as much insight in to the thought process and philosophy of a business icon as much as their story told in their own words, or by somebody that is close to them (which can sometimes give you even more).

Here is a list of our top 5 favorite Business Biographies:

Steve Jobs by Walter Isaacson

Books for Entrepreneurs - Steve Jobs

The Visionary

For obvious reasons, we are sure you’ve heard of this one already. It’s on top of the best sellers list and will likely remain there for a long while. But if you are one of the few that haven’t picked it up and been amazed by the juggernaut known as Steve Jobs, then you need to do so. The author, Walter Isaacson, wrote the book at the request of Steve Jobs towards the end of his life and interviewed him more than forty times over two years. He also interviewed over a hundred of his close friends, family and colleagues. A true study in business solutions without compromise, it’s a must read for those looking to make their place in the business world.

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Inographic: Why SeeVolution is the Tumblr of Analytics

Posted by Chris on January 11, 2012 - 3:39 pm

SeeVolution Simplifies Web Analytics

8 Celebrities Who Caught The Start-up Bug

Posted by Chris on December 19, 2011 - 12:41 pm
Ashton Kutcher

Ashton Kutcher loves investing in start-ups

This article is in response to Christina DesMarais’s Inc magazine article about why L.A. is the “New, Hot Place to Launch.”

Los Angeles is a big playground. It is bursting with beaches, movie stars, theme parks, and enough restaurants, bars, and cafés to satisfy two megacities. The latest trend among Hollywood’s elite is not a hip new restaurant or sheik clothing line, but indorsing and investing in tech start-ups. What was looked at as geeky or un-popular 20 years ago has finally become what all the cool kids are talking about.

The realm of Twitter is particularly fascinating. If you are on Twitter and following celebrities we could consider you innovative.  Innovative in the sense that your parents might not be on Twitter, but they still know who Ashton Kutcher is.  The amount of influence that these people carry is astonishing. They can drive more traffic to a website with one tweet than a blogger or SEO strategist can do with months of hard work. Real power. Real influence.

If you’re in the celebrity’s shoes, it is a lot more fun tweeting about a new startup that you are involved in at the ground floor than say a Nike or Reebok. It is about more than just money. It is about building something really cool that you can say you were involved in at the beginning. People often generate their best work when they feel they are part of something special as opposed to a mere financial incentive.

IdeaLab, Launchpad.la, MuckerLab, StartEngine, UpStart.LA, Science, and Amplify are start-up incubators that have launched in L.A. Further proof that the entertainment industry is no longer the only kid on block in L.A.

8 Celebrities Investing In Technology

(Photo by USA Today)

Why It Is Impossible To Cheat On The Internet

Posted by Chris on December 13, 2011 - 1:15 pm

Ryan Braun Gets Caught

Ryan Braun won the MVP and got caught cheating in the same month

Last week Ryan Braun got caught for using performance-enhancing drugs not too long after he won the award for MVP in baseball. In almost every walk of life there is temptation to cheat. In school, in politics, in business, every time your read the news it feels like someone is getting caught for cheating.

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