Archive for the ‘analytics reports’ Category

Top 3 Tips for Improving Your Display Ad CTR

Posted by Josh on February 29, 2012 - 4:12 pm
CTR Analytics

Make sure your graphs are going in the right direction.

We’ve stated in past posts that the difference between success and failure often times comes down to being able to squeeze every last drop of performance out of your campaigns. This means knowing how to read your analytics and then adjusting accordingly. One analytic that we are all familiar with is the Click Through Rate (CTR). Your CTR is the first indication of whether you have a winner or a dud of a campaign on your hands. Here are a couple of tips to getting all you can out of you Display Ads.

Picking the Right Placement

To start, there is a chance you could improve your CTR by 50% by just moving your ad above the fold. Heat Map Analytics studies have shown that as much as half of the visitors of a website don’t scroll past the fold. So, if you aren’t experiencing the CTR you would like, first look at where it’s found on the page.

Read More

Valentine’s Day Search Stats from Google

Posted by Josh on February 24, 2012 - 6:07 pm

 

Google Stats for Valentine's Day

Making Valentine's Day Reservations Easier Since 1998

Google decided to release some data regarding searches related to Valentine’s Day this year. If anything the data just backs up that most of us are procrastinators and do everything last minute. It also confirms what we wrote in a previous article regarding the percentage of searches done from mobile devices.

According to Google’s Analytics, 62% of the national searches for restaurant chains were done so on a mobile device. Google only counted restaurant chains since it could disambiguate them, as opposed to smaller mom and pop shops. For example, if there is a search for “papaya”, Google doesn’t know if you are looking for nutrition facts or a nearby restaurant. But one can assume the 62% extends to all searches.

Read More

Know Where Your Customers Are Coming From

Posted by Josh on January 05, 2012 - 10:46 am
The Basics of Traffic Sources
Traffic Sources in Google Analytics

Knowing how people get to your website is a fundamental factor in fine-tuning your online presence.  It can do wonders when it comes to squeezing more out of your advertising budget or becoming more educated about the tendencies of your users. Fortunately for you, any web analytics tool worth its salt will have a breakdown of all the sources of traffic that lands on your site. So now that you that you know, let’s cover the basics:

Under “Traffic Sources” in your analytics you’ll find the following:

Direct Traffic – These are people who didn’t search to find you. They either typed in your URL directly or have your site bookmarked. Either way, they already knew who you were, either through an offline marketing campaign or through word of mouth.

Referring Sites – When an individual arrives at your site from clicking a link located on another site, they fall under this category. This could include banner ads or directory listings as well as blogs or partner sites. These are important to know since it can tell you a lot about what else your visitors are interested in or what they are searching for online.

Search Engines – This tells you which search engine an individual saw your search result in. This includes paid listings along with organic ones.

There are some subtleties to analytics that are worth knowing, but that is the meat and potatoes. One important thing to look for is the percentage of visitors coming from direct traffic as opposed to search engine traffic. Since 80% of web traffic comes from search engines, you know that you need to focus on your Search Engine Optimization (SEO) if you see the majority coming from direct traffic. That will tell you people aren’t finding you by your keywords and you’re missing out on a lot of very valuable (and cheap) organic traffic.

(photo by DavidErickson)

Eye Opening Analytics Research From Adobe

Posted by Chris on December 01, 2011 - 11:03 am

Adobe Analytics Research Report

So here is the thing, every now and then research comes out from an awesome company that helps your business tremendously. In this case, we stumbled onto Adobe’s 2010 Analytics Overview report.

Even though the report is from 2010 I feel like someone from Adobe has been reading my blog posts and compiling empirical data that supports what I have griped about for the past several months: measuring analytics takes too long.

Adobe Analytics Report Figure One

How survey responders rated the importance of their ability to measure the above metrics

The respondents to the survey reported primary focuses that included online lead generation (42%), selling products via e-commerce (41%), and generating ad revenue (9%).

Read More

Graphic: What Changes Have You Made Based on Google Analytics?

Posted by Chris on October 17, 2011 - 9:02 am
Do You Make Changes Based on Google Analytics Reporting?

Do You Make Changes Based on Google Analytics Reporting?

SeeVolution did a little research and found that a lot of people have installed Google Analytics on their website but not a lot have used the service proficiently. If you are reading this post you are probably in the IT industry in some way or another.

I’m curious, have you ever made changes to your own website based on your Google Analytics reporting? And, if so, what changes did you make specifically?

Analytics Reports Mean Better Financial Reports

Posted by Analytics Reporter on March 21, 2011 - 11:42 pm

If you are looking to add an edge to your company’s online component, then you should get analytics reports from SeeVolution. Analytics reports can help you meet the demands of your customers without effort. With Analytics reports you can track performance. Analytics reports are delivered right to your inbox and you can track what your users are doing in real time. This means that you can see how customers are using your site and you can make changes accordingly. If people are not scrolling down to where you thought, then you will know. If your links are not being seen then you will know now with SeeVolution.
There is no limit to what you can use our analytics reports for. You will be able to see any insufficiencies in your website, and you will see the effects of your changes. There is no reason to be in the dark about your website. Get analytics reports from SeeVolution and get back on track.

Analytics Reports Right to your Email Box

Posted by Seevolution Web Analitics on February 18, 2011 - 2:09 pm

analytics reportingWith SeeVolution you can have all of your analytics reports sent right to your email.  This means that you can have information in real time about the functionality and efficiency of your website.  This is easily the simplest and most effective way to manage your website analytics reports.

Analytics reports can be hard to access and understand.  The analytics reports from SeeVolution are easy to comprehend and can be reflective of the results you desire for your website.  Which is to say, you can get an email report instantly if your website drops below desired thresholds.  You can stay ahead of the competition and cater your site to best service your users.  The service offered by SeeVolution is so comprehensive and complete that your website with function like a finely oiled machine.  This is the next step that you are looking to take for our business.  Analytics reports that work for you are SeeVolution’s business, and we do it well.