Archive for the ‘analytics reporting’ Category

Top 3 Tips for Improving Your Display Ad CTR

Posted by Josh on February 29, 2012 - 4:12 pm
CTR Analytics

Make sure your graphs are going in the right direction.

We’ve stated in past posts that the difference between success and failure often times comes down to being able to squeeze every last drop of performance out of your campaigns. This means knowing how to read your analytics and then adjusting accordingly. One analytic that we are all familiar with is the Click Through Rate (CTR). Your CTR is the first indication of whether you have a winner or a dud of a campaign on your hands. Here are a couple of tips to getting all you can out of you Display Ads.

Picking the Right Placement

To start, there is a chance you could improve your CTR by 50% by just moving your ad above the fold. Heat Map Analytics studies have shown that as much as half of the visitors of a website don’t scroll past the fold. So, if you aren’t experiencing the CTR you would like, first look at where it’s found on the page.

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Valentine’s Day Search Stats from Google

Posted by Josh on February 24, 2012 - 6:07 pm

 

Google Stats for Valentine's Day

Making Valentine's Day Reservations Easier Since 1998

Google decided to release some data regarding searches related to Valentine’s Day this year. If anything the data just backs up that most of us are procrastinators and do everything last minute. It also confirms what we wrote in a previous article regarding the percentage of searches done from mobile devices.

According to Google’s Analytics, 62% of the national searches for restaurant chains were done so on a mobile device. Google only counted restaurant chains since it could disambiguate them, as opposed to smaller mom and pop shops. For example, if there is a search for “papaya”, Google doesn’t know if you are looking for nutrition facts or a nearby restaurant. But one can assume the 62% extends to all searches.

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What Do Web Analytics and Horse Racing Have in Common?

Posted by Chris on December 29, 2011 - 10:04 am

Who will finish first in conversion rates?

Horse Racing and Web Analytics

 

We have all heard the term winning by a nose used when calling a horse race.  The winning horse would win by mere milliseconds, which is why jockeys are legendary for their rigorous training methods. They know that the difference between having your name remembered and being left in the dust is attention to detail and putting in just a little more effort than the next guy. The same could be said for your own website.

If you want be in the winner’s circle, you are going to have to use every tool and trick in the book to stay competitive. This includes every type of website analytical strategy you can get your hands on. It’s not enough these days to throw a website up and hope for the best. As of December 2010 there were 266,848,493 websites online according to news of dehli.

It will never cease to amaze us when companies spend so much time and effort (not to mention MONEY) on advertisements that are designed to drive traffic to a site when they have spent little or no time making sure that traffic actually sticks once it gets there. As an example, we had a client that needed a drastic increase in conversion rates so we took a look at their scroll maps and found that by moving their call-to-action up on their homepage that we could increase their conversion rates by 25 percent.

Unless the client had gone the extra mile and made sure they were getting all they could out of their traffic, they would have never known they could have dramatically increased conversion with something as simple as placing their buy button higher on the page.

The worst thing you can do is assume your website is performing to the best of it’s ability; there is always room for improvement. Use the tools available to you and make sure you are the one coming out ahead at the finish line.

(Photo by tpower1978)

Eye Opening Analytics Research From Adobe

Posted by Chris on December 01, 2011 - 11:03 am

Adobe Analytics Research Report

So here is the thing, every now and then research comes out from an awesome company that helps your business tremendously. In this case, we stumbled onto Adobe’s 2010 Analytics Overview report.

Even though the report is from 2010 I feel like someone from Adobe has been reading my blog posts and compiling empirical data that supports what I have griped about for the past several months: measuring analytics takes too long.

Adobe Analytics Report Figure One

How survey responders rated the importance of their ability to measure the above metrics

The respondents to the survey reported primary focuses that included online lead generation (42%), selling products via e-commerce (41%), and generating ad revenue (9%).

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45 Activities That Heatmaps Give You More Time For

Posted by Chris on November 14, 2011 - 12:15 pm
Spending Time With Family

Family First

Heatmaps save you a lot of time. Here are 45 activities that you could be doing instead of measuring analytics the old fashioned way.

 Family

  1. Taking your kids to school
  2. Spending more time with your spouse
  3. Calling Mom, Dad, Sisters, or Brothers
  4. Remodeling the house
  5. Mowing the lawn
  6. Painting the garage
  7. Helping your kids with their homework
  8. Going to bed on time
  9. Waking up on time
  10. Not doing any work on the weekends
  11. Getting to your kids’ sporting events
  12. Playing house with your daughter (is that normal?)
  13. Family game night
  14. Family movie night
  15. Just being there

    16. Read More

How Measuring Your Content Can Increase Conversion Rates

Posted by Chris on November 08, 2011 - 9:44 am

Content is King

You take measurements all the time. You measure physical attributes like weight and height, academic achievements like grades, mileage on automobiles, or whether or not your new couch will fit in the family room. The word measurement changes a lot depending on the context. Today the word will refer to measuring how well your content is performing and what you can do to increase it’s reach and effectiveness.

To generate truly great, original content takes an extraordinary amount of time and focus. So if you are going to put that much time into something, why not measure it and see if your hard work is really paying off?

The problem is that most people think of analytics as a complex, time-consuming activity that only engineers or programmers can measure. And it very well can be if you don’t know what you are measuring. There are over 12.3 million Google Analytics users and less that 5% of that number use the service proficiently (Forrester). If you start with a few simple measurements and make slight changes based on what you find, you should be able to successfully increase your own conversions rates over time.

Here are two extremely easy ways to make content changes based on simple measurements that you may be overlooking on a daily basis.

1.    Create content based on Social Media Shares

 By 2012, 88% of marketers will use social media (eMarketer). When your articles or posts get shared this way you can measure it and create future content based on what is popular. Give your readers what they want! You can also go back and see the least popular posts so you can eliminate similar content in the future.

2.    Create content based on clicks

If you have Google Analytics installed on your site you know that your users are clicking… a lot. Have you ever made content based on what is getting clicked the most? Just like with social media, you should be able to easily distinguish what is popular and what isn’t on your site and then generate content based on those clicks. By doing this you could unlock a hot button issue that your users have been dying to learn about , discuss, or even buy. Comments also provide great ideas for new posts because you already know your users are passionate about the issue being discussed.

By creating content based on what your users want and eliminating what they don’t, you will soon see an increase in not only conversions but traffic as well. You will also start to learn a lot more about your users, which is always a good thing.

Try not to think of it as “measuring analytics” but getting to know your users better.

(Photo by Evolutionary) 

5 Tips to Help You Read Analytics Like the Pros

Posted by Chris on October 18, 2011 - 6:19 pm

Tips on the Train Tracks

 

Repetition is the father of learning and analytics are no exception. Remember, the numbers represented by analytics are people. By reading your analytics everyday you are really reading your users everyday. So you are actually forcing yourself to read your users and what they really like, dislike, and crave.

2. Measure Your Progress

If you are not recording your progress then what is the point of making changes at all? Recording your progress is extremely important for a successful analytics campaign. We have a whiteboard that lists the dates we want something completed by and records the progress we have made in between those dates.

3. Set Goals

Setting goals is just as important as measuring your progress. There is no better feeling than reaching a goal or milestone that you set for yourself. You have set goals in all other areas of your life, so why not set them with analytics?

4. Tactfully Stay Up to Date with Analytics News and Features

I say tactfully because it can be easy to get overwhelmed with the daily tech news. Web analytics are constantly changing so you should be changing with it. Just be careful not to spend an overt amount of time here.

SeeVolution

5. Read Successful Analytics Case Studies

This is probably the easiest way to become an analytics pro. Find case studies with what has worked for other people and try them with your own site. A great resource for this is marketingexperiments.com, which is bursting with insightful, free case studies.

 

What do Magic Eye Books and Analytics Have in Common?

Posted by Chris on October 12, 2011 - 10:26 am
Magic Eye Book

Magic Eye and Web Analytics

Remember those Magic Eye books that were really popular in the 90’s? The first few times you tried, it seemed really confusing, even frustrating, especially since all your friends could see it. Then one day there it was, staring you in the face and you couldn’t believe that you did not see it the entire time. Once you got over the hump of understanding your first Magic Eye image, the ensuing ones got easier and more fun to read because that “I’ll never get it” mentality disappeared.

Analytics are the same way. To the untrained eye they can seem complex and confusing. People often have the “I’ll never understand this” mentality when dealing with analytics. But once it clicks and you finally get it, analytics don’t seem that confusing at all.

Learning how to read analytics is no different from learning a subject in school. Some people can pick it up right away and it takes others a while to comprehend. Some people can learn by reading “How To” articles and others do better with a webinar or even a friend or colleague sitting down with them to explain them in detail.

Whenever you get discouraged when trying to learn analytics just think back to the Magic Eye example and how easy it was after you got it the first time.

Analytics Reporting Made Simple with SeeVolution

Posted by Analytics Reporter on March 20, 2011 - 5:13 pm

If you are only using Google Analytics for your analytics reporting, you are missing out on some very valuable data. SeeVolution helps you track all your users so that you can actually see their mouse movements, mouse scrolls, mouse clicks, and visitors who are live on your site while you examine the analytics data. This valuable information can help you optimize your website better for a more fluid and simple user experience by knowing just exactly what your traffic is looking at when they are on your site. This helps you build your site to what your users and visitors like, something you cannot get by looking at your analytics reports from Google Analytics by itself.

Combining SeeVolution with Google Analytics gives you that 1-2 Punch you need for your analytics reporting. By examining your heatmap analytics of your website as well as your basic web analytics data, you can get a more complete analytics reporting of your website that you cannot get from Google Analytics alone. Sign up for SeeVolution today to get detailed thermal heatmap technology of your web analytics so that you know what your visitors are looking at on your site instead of simply knowing how they got to your site.

SeeVolution has the Best Analytics Reporting

Posted by Seevolution Web Analitics on March 01, 2011 - 12:35 pm

Analytics ReportsIf you are trying to get the most out of your online presence, then you need analytics reporting. SeeVolution keeps track of every aspect of your website so that you can get the most out of it.  This means that we can organize all of your data into an easy to understand package that will allow you to cater to the specific needs of your clientele.  We have the best and most comprehensive analytics reporting system out there.  Our analytics reporting can be sent right to you email.  This means analytics reporting in real time.

If your website drops below a predetermined threshold of productivity then we can send you real time alerts.  With our analytics reporting you will be able to see where on the webpage your clients view, where they click most often, and where your messages are most effective at getting their point across. With SeeVolution, analytics reporting you can respond to the demands of your users.